Originally Posted by
loneranger
I'd start with price for Wranglers. Just had a look the 2 door is under $40,000 driveaway. Personally I don't mind the look but I've never driven one and would never buy one.
The other reason is marketing. When was the last time you saw Land Rover advertising the Defender. I can't recall ever seeing a Defender add on TV. Even when they advertise their end of calendar year, financial year sales the Defender is never advertised. Whereas you'll see the Wrangler advertised all the time and its also used in ads for other companies generally with 4 young people in it, the top down and water in the back ground with the sun shining.