I think emissions are the issue. The new Ingenium range is designed to meet future emissions standards, which are only going to get stricter.
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I like the use the term "different" when describing the ride quality of the Deefer :p
I actually find mind really comfy, it's more the noise... and the water leaks. But the seating position is perfect, I don't know how anyone can find the being folded over like a taco position of almost all modern utes comfy, it does my back in.
I was referring more to the suspension, rather than the quality of the cabin comforts. The Disco is amazing, but it can't take a 1 & 1/2 tonne payload with it's suspension and never could. The greater the payload capability, the harsher the ride is when unladen. I think you're right though when you say they'll make a few models to cover: the chic urban weekend warrior couple / family tourer / and commercial workhorse. They've already made statements saying they plan to do something along those lines.
I'm actually all for a re-vamp of the Defender, it's exciting to see what they come up with. The biggest marketing potential they have will be the nostalgia and legacy of the Series and Deefer, so they'll cash-in heavily on that I believe.
And the fact that it's a Ford motor. The current supply contract would have been negotiated under very favorable terms because It was part of the sale to Tata. It would also be limited in it's scope to either existing models or a length of time.
Any new supply contract would not be so favourable. Ford don't need to sell the extra few thousand engines and JLR would not want to be reliant on another manufacturer, which is why they have developed their own range of engines.
Cheers,
Jon
That's true. JLR needs to build its own engines to be a credible mass manufacturer. Apparently the new engines can be scaled up to various sizes.
They didn't design the Ingenium for themselves,they designed it for the future engine market.Land Rover is run by a lot of smart cookies,emission standards are never going to go down so many companies will need new engines to meet the requirements,they will look at how many billions they will need to make their own or look at a company that has a modern engine plant making compliant engines with excess capacity to supply them.Land Rover meets all three requirements. Pat