bobslandies
28th March 2010, 09:31 AM
Dennis Publishing issued the following press release this week.
Acquisition of Land Rover Enthusiast Magazine
As most of you will be aware, Dennis Publishing acquired Land Rover
Monthly in November 2009, adding the magazine to its highly successful
motoring portfolio that includes Auto Express, Evo, and Octane
magazines.
Our intention is to continue the great work of Land Rover Monthly and
establish the title as a formidable force in the Land Rover
marketplace. To date we have invested in the editorial product,
developed plans to launch a major marketing effort in the spring of
2010, and moved the Land Rover Max Show to the UK’s best showground on
the best weekend in the year. Already the magazine has started 2010
with its best ever sales on the UK newsstand.
We are now delighted to announce the acquisition of Land Rover
Enthusiast, which will be incorporated into Land Rover Monthly
magazine with effect from the June issue.
LRE was launched in 2000 and has established a loyal following in the
market. After three years as publisher, Bruce Skivington has decided
to retire and as a result came to an agreement with Land Rover Monthly
to acquire the title."
Apparently LRE subscribers will recieve LRM from the merged magazine.
This followed their acquisition of Land Rover Monthly:
Dennis Publishing - Press Room, News (http://www.dennis.co.uk/dennis_site/press/article.php?article_type=news&id=418&title=dennis_publishing_acquires_land_rover_monthl y_magazine.html)
Bob
Acquisition of Land Rover Enthusiast Magazine
As most of you will be aware, Dennis Publishing acquired Land Rover
Monthly in November 2009, adding the magazine to its highly successful
motoring portfolio that includes Auto Express, Evo, and Octane
magazines.
Our intention is to continue the great work of Land Rover Monthly and
establish the title as a formidable force in the Land Rover
marketplace. To date we have invested in the editorial product,
developed plans to launch a major marketing effort in the spring of
2010, and moved the Land Rover Max Show to the UK’s best showground on
the best weekend in the year. Already the magazine has started 2010
with its best ever sales on the UK newsstand.
We are now delighted to announce the acquisition of Land Rover
Enthusiast, which will be incorporated into Land Rover Monthly
magazine with effect from the June issue.
LRE was launched in 2000 and has established a loyal following in the
market. After three years as publisher, Bruce Skivington has decided
to retire and as a result came to an agreement with Land Rover Monthly
to acquire the title."
Apparently LRE subscribers will recieve LRM from the merged magazine.
This followed their acquisition of Land Rover Monthly:
Dennis Publishing - Press Room, News (http://www.dennis.co.uk/dennis_site/press/article.php?article_type=news&id=418&title=dennis_publishing_acquires_land_rover_monthl y_magazine.html)
Bob