The Green Oval

[KarlB]

News reports today say that Range Rovers will be soon marketed without the Green Oval and the Land Rover tag, starting with the Evoque. See: Range Rove | Land Rover (http://news.drive.com.au/drive/motor-news/badge-connection-is-all-over-range-rover-20100723-10nx2.html)

Cheers
KarlB

[LR D4]

Land Rover have lost the plot , I just hope Land Rover sells the defender to a independent who wants to build it properly with some real cred, so then we can distance our self from the rest of Land Rover...

[It'sNotWorthComplaining!]

News reports today say that Range Rovers will be soon marketed without the Green Oval and the Land Rover tag, starting with the Evoque. See: Range Rove | Land Rover (http://news.drive.com.au/drive/motor-news/badge-connection-is-all-over-range-rover-20100723-10nx2.html)

Cheers
KarlB
May be it will get replaced with the over sized Badge that says TATA, like their utes had.:(

[catch-22]

News reports today say that Range Rovers will be soon marketed without the Green Oval and the Land Rover tag, starting with the Evoque. See: Range Rove | Land Rover (http://news.drive.com.au/drive/motor-news/badge-connection-is-all-over-range-rover-20100723-10nx2.html)

Cheers
KarlB

Most people, not in the know, that is, regular customers, would not refer to rangies as landies anyway so it makes sense.

[scarry]

Land Rover have lost the plot , I just hope Land Rover sells the defender to a independent who wants to build it properly with some real cred, so then we can distance our self from the rest of Land Rover...

They lost the plot when they made the Evoque a Range Rover.RR to most people is a completely different type of vehicle with a lot of heritage.

[Dmmos]

[Land Rover Director of Global Marketing Colin Green] says the Land Rover link holds back Range Rover's premium aspirations. "It's fair to say the relationship currently delivers more benefit to Land Rover than it does to Range Rover."

Anybody here feeling like a jilted lover?

[THE BOOGER]

bit like ford removing their ford badges or GM taking the GM badges off the holdens sorry they only put chevy badges on them dont they:angel:

[MickS]

They lost the plot a while back, as mentioned, but totally went beresk when they used "Implants" Spice for their spokesperson/design consultant....

Should have stuck with this...

https://www.aulro.com/afvb/images/imported/2010/07/218.jpg

[scrambler]

The big question, IMHO is how they will deal with the Discovery. Will it become a Range Rover?

In my view they should never have tried to merge the two brand identities. Land Rover was a well established brand name (albeit for a single model) which spoke to utilitarian and ruggedness values and off-road capability. This carried over to the early Discoveries and arguable fits with the Freelander. But rugged, utilitarian ... these are not words used for Range Rovers, which have a well-established brand image of their own.

But where, on the utility-prestige continuum, does the Discovery 4 fit? And with the restyling, it looks more like a Range Rover than ever before.

I just hope that the move means they will stop seeing Land Rover as a "premium" brand and will concentrate their efforts on focussing their range of commercial and family Land Rovers for their intended markets, rather than seeing all LR products as "prestige."

[BMKal]

Land Rover have lost the plot , I just hope Land Rover sells the defender to a independent who wants to build it properly with some real cred, so then we can distance our self from the rest of Land Rover...

Maybe Toyota might step up to the plate as a potential buyer. :o

I can just imagine the looks of horror on the faces of some of those precious defenfer owners if the "Turd in a Fishbowl" emblem were to appear on the grille. :p

[3toes]

From what I can see they are splitting the model line up into 2. Making Land-Rover and Range Rover into new and seperate brands with their own models. No different to GM with their Chev and Cadillac brands.

Not really sure if Land-Rover has a future as a brand name plate on a vehicle as Defender production will end soon due to EU rules making it unsaleable in Europe where 70% of production is sold. Low sales volumes making moving production overseas for sale in the remaining limited markets uneconomic. Remember in a year they make less Defenders than Holden does Commodores or SAAB achieved from its entire model range. In this future Land-Rover becomes the company name with Range Rover the brand seen on all the cars which will (as appears to be evolving {no pun intended}) have their own individual names.

[Scouse]

From what I can see they are splitting the model line up into 2. Making Land-Rover and Range Rover into new and seperate brands with their own models. No different to GM with their Chev and Cadillac brands.

Just like it was years ago.
I don't know about the early, early Range Rovers but in the '80s, they didn't have a Land Rover badge fitted until the 3.9 engine was released in late 1989.

They're simply being split into the on road orientated Range Rover & the off road orientated Land Rover.

[willem]

Just like it was years ago.
I don't know about the early, early Range Rovers but in the '80s, they didn't have a Land Rover badge fitted until the 3.9 engine was released in late 1989.

They're simply being split into the on road orientated Range Rover & the off road orientated Land Rover.

Nah. The most off road capable one of the lot is the D4 and that will become a Range Rover in due course. The division is between the 'workhorse' and the 'luxury/ upmarket'. Both will be very capable off road. There will, of course, be crossovers, like the Evoque.

Willem

[Benny_IIA]

Just like it was years ago.
I don't know about the early, early Range Rovers but in the '80s, they didn't have a Land Rover badge fitted until the 3.9 engine was released in late 1989.

They're simply being split into the on road orientated Range Rover & the off road orientated Land Rover.


we have had a 2 early (70's) two doors. Both with "By Land Rover" stickers on them