Defender Sport + Sport EV

[blackrangie]

Entry level Defender on the way according to Autocar + a high end defender sport EV

The family is growing and nobody has one yet [emoji1787]

Approx 50k AU


Pic is just a renderhttps://uploads.tapatalk-cdn.com/20191113/daf001ecf72f732a4e96238b7a7f8a1f.jpg

[DiscoDB]

This would be a smart move.

[rick130]

So a re-bodied Disco Sport?

Oh dear....

[grey_ghost]

Early 2020... I'm still waiting on the 90 fellas! [bigrolf]

[VladTepes]

Land Rover already has one of the stupidly largest ranges of similar vehicles - they really should NOT be doing this they are just creating overlap in their range and stealing sales from themselves...

Fools


I'm also fed up with the term 'Sport' being used as a metaphor for 'smaller'.

[rar110]

Sales are doing pretty well on the DS and Evoque. A small scale Defender, the size of a Freelander, with more cargo space than the other two, might do ok without stealing market.

However it might take some entry level D5 sales for families that don’t need quite that much room or was cheaper.

[rick130]

Sales are doing pretty well on the DS and Evoque. A small scale Defender, the size of a Freelander, with more cargo space than the other two, might do ok without stealing market.

However it might take some entry level D5 sales for families that don’t need quite that much room or was cheaper.But it just continues to dilute the name.
Why do it?

[DiscoMick]

The Disco Sport is LR's top-selling vehicle, followed by the Range Rover Evoque, so I can understand why they think a Defender Sport should sell well. They have said the aim is to have three familues of vehicles. That would be another use of the 2.0 diesel. Spreading costs across platforms is good economics.

[rar110]

But it just continues to dilute the name.
Why do it?

Capacity to produce so many different vehicles must be a concern for JLR.

I see the D5 as a model most at risk, being so finely between the RRS and new Defender 110/130 wagon. Pricing the D5 entry spec level low enough will help a bit.

[scarry]

But it just continues to dilute the name.

As they did with RANGE ROVER Epoke.

How that thing ever became a RR is beyond me,it has absolutely nothing to do with a RR,apart from the badge.

Discovery 5 has gone the same way,not a Disco anymore,the D4 was the last one.

Its actually an around town SUV,where the Disco was an affordable family all terrain off road go anywhere touring wagon.

Then the new Defender 110 sits somewhere in the line up as well,but being quite a bit smaller in the rear than D4,isn't really a great touring wagon.

[DiscoDB]

You could say the sport “small” versions are just bringing back the Freelander in 3 styles - Range Rover, New Disco, and now New Defender styling.

[rick130]

From a marketing POV it's trying to introduce the brand to a younger (single, couples) market, then hopefully keep them following through with the full size versions as their purchasing power and family grows.

But it just dilutes the standing and history of the badge.

[VladTepes]

Sure but only
younger (single, couples) that have $60K+ to spend on a car.

[blackrangie]

Their decision to do a family of defenders, is smart, it works for RR, it works for Disco, it will work for Defender.

Dilute? Hmm , RR is more RR than it has ever been, despite those "diluting" little Evoque and velars getting around that every girl wants [emoji6] Same goes for disco.

The people that make these calls have solid business cases, worked out by people much smarter than us.

The naysayers were around when evoque was released 25k per year they said.

Whatever helps LR succeed, im all for, just means more money for more potential models, like SVX, 130 & Utes etc.

Remember nothing is fact here yet until we hear from LR

[grey_ghost]

I love Land Rover / Range Rover. After all I have a few of them (55 - 98). Series I, II, III, Perentie, 101, Range rover 2 Door, Range Rover 4 Door, Freelander, Discovery, etc....

I want a new Defender.

But FFS - so many of them look the same and occupy the same price bracket.... [emoji26]

[DiscoDB]

Actual article now available on-line:

New PS25k Land Rover to be followed by luxo-Defender | Autocar (https://www.autocar.co.uk/car-news/new-cars/new-%C2%A325k-land-rover-be-followed-luxo-defender)

[trumpycam]

We have been riding our motorcycle through UK and Europe for last 6mths, and going by seat of the pants numbers seen on the roads all over, without Freelander's/ Disco sports and Evoques Land Rover would not exist. Hopefully if LR get the R word right this time, new Defender will strengthen that. I know it certainly has made me think it may be time to upgrade from my 300tdi RRC (not sell it mind just get it a mate).

[DiscoMick]

Actual article now available on-line:

New PS25k Land Rover to be followed by luxo-Defender | Autocar (https://www.autocar.co.uk/car-news/new-cars/new-%C2%A325k-land-rover-be-followed-luxo-defender)

That's a really interesting article, thanks for sharing it.
It sounds like the 25,000 pound Defender might be the vehicle that would suit our needs at an affordable price.
The Disco Sport and Evoque are LRs top sellers now.

[loanrangie]

So this cheapie Defender will be based on the ewok platform which means an east-west engine layout - yuk [bigsad].

[rar110]

It has the potential to be a really good seller, without impacting on Evoque or Discovery Sport sales. Especially if it’s cheaper and is a lot different, eg broad range single range 9 speed auto.