FEARLESS. EXUBERANT. COMPELLING. THIS IS JAGUAR, REIMAGINED

[NavyDiver]

https://ichef.bbci.co.uk/news/1024/cpsprodpb/3458/live/a411caf0-a9bc-11ef-8d23-65c6bc113e5d.jpg.webp

Each to their own of course. Not sure if the old school series drivers looked a lot like above[bigrolf]

Personal I ride a bike, dive and run so will not comment on clothing choices of course-

BBC "Jaguar has urged people to "trust and reserve judgement" over the rebrand of the carmaker.The company, embarking on the biggest change in its 102-year old history, released a new logo and a so-called "social media tease" this week, ahead of its relaunch as an electric-only brand in early December.
The teaser video has faced backlash, with many critics pointing to the fact it doesn't feature an actual car. Others have praised the company for being bold and shaking things up.
Either way, the rebrand has grabbed people's attention and Jaguar has since admitted it not only expected such debate - but it wanted it."

At times I just wonder where the world is heading [bigrolf] FEARLESS. EXUBERANT. COMPELLING. THIS IS JAGUAR, REIMAGINED | Jaguar 2024 Media Newsroom (https://media.jaguar.com/news/2024/11/fearless-exuberant-compelling-jaguar-reimagined-0)

[p38arover]

The ad has drawn flak from all over the world. As an ex-Jag owner I’m appalled.

[Saitch]

I've always imagined Jaguar drivers like this!

[Tombie]

https://youtu.be/YN7Z1qbujx0'si=QIiLzkVcKgWFXTlt

[p38arover]

https://www.youtube.com/watch?v=Q_BqPxNGzQU

[p38arover]

https://www.youtube.com/watch?v=W-QR6keVHkc&t=7s

[Old Farang]

Looks very much like most of the staff in two different hospitals that I have been confined to for the last month! [bighmmm]

[101RRS]

Noting that Jaguar and Land Rover are the same company - wait for the Land Rover version [bigrolf]

[NavyDiver]

Noting that Jaguar and Land Rover are the same company - wait for the Land Rover version [bigrolf]

Will you be the model for us ? [bigwhistle] Just kidding, We know you already are sir

[Tins]

JLR can join Gillette, Bud and Harley-Davidson in the dustbin of woke.

Jaguar say they want to attract the affluent younger market. Funny how Lexus hasn’t needed to resort to this form of insult.

[prelude]

JLR is late to the go woke, go broke movement. By now the writing is on the wall but they seemed to have missed that somehow.

Funnily enough I heard someone on a podcast somewhere sarcastically remark that a rebrand was needed and that it was a brave move, though he did have a single point in his sarcasm that made "perfect" sense: Jaguar had an image of older men with cigars wafting around in opulence and with style. Usually propelled by a straight six or for the lucky few a V12 purring under the bonnet. Since all cars will be electric, that image would never make sense again anyway... so change was inevitable.

Basically; they were not selling any cars on image alone anymore so they have updated the branding to match the sales? :P

It's an interesting time we live in. I personally have learned, with great difficulty I might add, to love a brand or IP (or retain the love for it) by simply defining era's. Star Trek? TNG was peak and anything after 2009 does not exists as far as I am concerned. Jaguar? stopped years ago etc etc.

Cheers,
-P

[superquag]

This is, to my ancient style of thinking, a good example of copying Everything woke...

-- Hollow, lacking in moral Fibre, devoid of detail, and like the Snowy Pumped Hydro is but an updated Perpetual Motion con-job..

-
How The Perpetual Motion Device Works! 😳 #Shorts - YouTube (https://www.youtube.com/shorts/aLnRWu-NLKI)

[V8Ian]

That's it! I'm not going to buy a new Jaguar now. That'll learn 'em! [bigrolf]

[NavyDiver]

That's it! I'm not going to buy a new Jaguar now. That'll learn 'em! [bigrolf]

"Luxury car maker Jaguar has unveiled its new electric concept car and, like a recent controversial teaser video, it has divided opinion.
Some on social media said the new Type 00 car was "exciting" and "absolutely stunning", while others called it "rubbish" and told Jaguar's designers to "go back to the drawing board"."

The new jag may be cool or crazy[bigrolf][bigrolf][bigrolf][bigrolf]


https://www.youtube.com/watch?v=wBHuk4ORfCU

[V8Ian]

It's been a long time since I've played with DoubleO, can't see me going back.

[NavyDiver]

It's been a long time since I've played with DoubleO, can't see me going back.
"Range Rover Electric confirmed for Australia as mule undergoes hot weather testing in the desert" and it may not be pink[biggrin] Range Rover Electric confirmed for Australia as mule undergoes hot weather testing in the desert (https://www.msn.com/en-au/motoring/news/range-rover-electric-confirmed-for-australia-as-mule-undergoes-hot-weather-testing-in-the-desert/ar-AA1v5erw?ocid=msedgntp&pc=EDBBAN&cvid=93a19ec2763b45c2875311cfa5d5050e&ei=24)[biggrin][biggrin]

Not for me

[Tins]

That's it! I'm not going to buy a new Jaguar now. That'll learn 'em! [bigrolf]

Guess that means you identify as 'Non Buynary'.

[reid25]

Don't forget, Elon has put a whole lot of the EV market off Tesla with the whole Trump campaign. Tesla is the market leader when it comes to EV, and now with potentially a whole heap of people put off of the brand, Jaguar are now aiming to take up that market share. Hate it and call it 'woke' all you want, (Mind you woke is the new buzzword, just because you don't agree or like something does not mean its 'woke') they are taking a risk and hoping to eat up those disgruntled customers. Either way, 98% of this forum were not and will not be in the market for an EV - so it really doesn't matter if you like it or not

[reid25]

"Luxury car maker Jaguar has unveiled its new electric concept car and, like a recent controversial teaser video, it has divided opinion.
Some on social media said the new Type 00 car was "exciting" and "absolutely stunning", while others called it "rubbish" and told Jaguar's designers to "go back to the drawing board"."

The new jag may be cool or crazy[bigrolf][bigrolf][bigrolf][bigrolf]


https://www.youtube.com/watch?v=wBHuk4ORfCU

Concept cars have always been both cool and crazy, that's the whole point of them

[3toes]

Jaguar Land Rover has both a marketing and vehicle design teams that are looking for career defining marketing shake ups so they can go on to bigger and better things

[Tins]

Jaguar Land Rover has both a marketing and vehicle design teams that are looking for career defining marketing shake ups so they can go on to bigger and better things

I hear Lego is hiring..

[Saitch]

Jaguar Land Rover has both a marketing and vehicle design teams that are looking for career defining marketing shake ups so they can go on to bigger and better things

Are they going to 'Weigh a Pie'?

You know. Like in the song. "Somewhere, over the Rainbo​w,
Weigh a pie"

[spudfan]

Inspector Morse will be turning in his grave.

[Tins]

Inspector Morse will be turning in his grave.

Not to mention Arfa Daley.

[Tins]

Concept cars have always been both cool and crazy, that's the whole point of them

True. But the generally accepted practice is for the concept to generate excitement for the brand, not to completely alienate the entire existing customer base. Of course, it could be argued that Jaguar no longer has one of those, as their offerings for the last decade have been wholly forgettable. Nobody will be forgetting this "concept", as much as they may want to. Investors are definitely not going to forget the freefall of JLR's stock prices.

And remember, this was not merely a "concept", if Jaguar's press releases are to be believed. This is the new direction. Down.

[Tins]

Don't forget, Elon has put a whole lot of the EV market off Tesla with the whole Trump campaign. Tesla is the market leader when it comes to EV, and now with potentially a whole heap of people put off of the brand,

Choosing a massive consumer purchase based on who supported who in an election is beyond stupid. However, if such things are important to some, I'd suggest that, given the election results, Mr Musk's popularity is increasing, not diminishing. I guess we'll see if the Hollywood elites buy the Jag over the Tesla. Nobody else cares.

[DazzaTD5]

JLR is late to the go woke, go broke movement. By now the writing is on the wall but they seemed to have missed that somehow.



Absolutely! ohhh JLR seem to miss the boat and the market with everything they do.
Polar opposite is the Volvo advert and for a laugh watch the Bud light adverts now, while not an apology it is an admission to how much they screwed up.

These total idiot companies in their own little bubble of life.

[reid25]

True. But the generally accepted practice is for the concept to generate excitement for the brand, not to completely alienate the entire existing customer base. Of course, it could be argued that Jaguar no longer has one of those, as their offerings for the last decade have been wholly forgettable. Nobody will be forgetting this "concept", as much as they may want to. Investors are definitely not going to forget the freefall of JLR's stock prices.

And remember, this was not merely a "concept", if Jaguar's press releases are to be believed. This is the new direction. Down.

I would argue that there are not many concept cars in the last decade, that were liked when first shown. The only one I can think of is the Hyundai delorean-esque car. All other concept cars released have been hated on for being too futuristic or wild. I would also bet the Jag one will never make it to production

[reid25]

Choosing a massive consumer purchase based on who supported who in an election is beyond stupid. However, if such things are important to some, I'd suggest that, given the election results, Mr Musk's popularity is increasing, not diminishing. I guess we'll see if the Hollywood elites buy the Jag over the Tesla. Nobody else cares.

Would you put it past a potential tesla/EV owner to choose a purchase based on politics? I sure wouldn't [wink11]. I agree, Elon's popularity is increasing, but by the Diesel/truck/'redneck' markets, not the EV/sustainability markets. I for one think JLR are in with a chance if they can deliver a premium EV range that is on par if not cheaper than Tesla's current range. At this stage, the elites are still buying maybach's, and most Tesla owners are just upper-middle class.

[NavyDiver]

Jaguar Land Rover has both a marketing and vehicle design teams that are looking for career defining marketing shake ups so they can go on to bigger and better things

We all dream about having "bigger and better things" perhaps?



Being happy with what we have may avoid choking in tears at time :)

[NavyDiver]

Would you put it past a potential tesla/EV owner to choose a purchase based on politics? I sure wouldn't [wink11]. I agree, Elon's popularity is increasing, but by the Diesel/truck/'redneck' markets, not the EV/sustainability markets. I for one think JLR are in with a chance if they can deliver a premium EV range that is on par if not cheaper than Tesla's current range. At this stage, the elites are still buying maybach's, and most Tesla owners are just upper-middle class.

Tesla is a bit on the nose in some places as well [bigwhistle][bigwhistle][bigwhistle]. I have never really consider being a Short Seller of shares. One or several issues is making me think about it some times. NOT INVESTEMENT ADVICE I wont anyway as I like a considered investment not gambling which I think some practices are :)

[Tins]

I would argue that there are not many concept cars in the last decade, that were liked when first shown. The only one I can think of is the Hyundai delorean-esque car.

Won't argue with that. Thing is though, unless they're Ferrari most car makers have many more than one string to their bow. Jaguar does not. And I'm tipping we aren't going to see anything utterly hideous coming out of Ferrari anytime soon.

[3toes]

Think of all the Defender concept vehicles that seemed to come out over a decade and then what the actual vehicle was

[NavyDiver]

Won't argue with that. Thing is though, unless they're Ferrari most car makers have many more than one string to their bow. Jaguar does not. And I'm tipping we aren't going to see anything utterly hideous coming out of Ferrari anytime soon.

Always loved a hot red F car JT. A gent who drove his to me once gave me a significant reason why he did not take his to the F club any longer. Class was once simple. Now I suspect its corrupted by some who claim they have it.

Not saying Ferrari's are bad. There is cool ones and those that make me go Hmmmmmm[bigwhistle] Mia Culpa with Toorak tractors with Discos and Rangies we love ?
?

[DoubleChevron]

I've got my fingers crossed this jaguar thing is just all a world wide media beat up. Is this the greatest marketing ploy we have ever seen? It would be hilarious if it was ... and brilliant. Are they going to turn around now and show us there new car ..... It being a lovely supercharged V8 passenger sedan [bigrolf]

[superquag]

When 'woke-ism' is on it's deathbed, be not surprised if a re-surgence of common sense knocks Nett Zero rubbish off it's perch in the aftermath...

[Ferret]

... this jaguar thing is just all a world wide media beat up. Is this the greatest marketing ploy we have ever seen?

4 pages of talk here prompted by the ad so it probably has achieved it's intended purpose.

[prelude]

4 pages of talk here prompted by the ad so it probably has achieved it's intended purpose.

Yup, lotsa talk, no buyers. In fact quite the opposite :) It has achieved SOMEthing.

-P

[DoubleChevron]

Yup, lotsa talk, no buyers. In fact quite the opposite :) It has achieved SOMEthing.

-P


I really do have my fingers crossed they are about to release a lovely supercharged V12 passenger sedan and coupe ..... And no ****ty batteries!!! and this is all just a huge media beatup prior to the launch [bigrolf][bigrolf][bigrolf][bigrolf]

[ramblingboy42]

......and Ferrari is back in the 12hr next year....and I'll be watching.....and I've already got my 2025 Ferrari calendar hanging on the wall.

[Saitch]

......and Ferrari is back in the 12hr next year....and I'll be watching.....and I've already got my 2025 Ferrari calendar hanging on the wall.

Does the year go faster with it?

[Tins]

150,000 GBP. So, 300,000 AUD before duties, taxes and getting them here. So, closer to 400K.. Good luck.

[BradC]

Does the year go faster with it?

If that's how it works I'm out looking for a Yugo calendar.

[ramblingboy42]

woke,woke,woke,woke.....

that is the last time I will use that word in the context its being used here. Funk & Wagnalls and our own Macquarie both state it is the past tense of wake.

it is purely a culture word replacing the following correctly used words..aware, conscious, evolved, inclusive, politically correct.

culture my arse....its a bit like happy holidays....

hope you all have a Merry Christmas and a Happy New Year.

cheers Den

[Tins]

Prices announced. Starts at £150,000, so $300,000 Au, before all the add ons like getting the things here.... Where do I sign? They're going to be quite rare, I imagine....

[RANDLOVER]

......and Ferrari is back in the 12hr next year....and I'll be watching.....and I've already got my 2025 Ferrari calendar hanging on the wall.


Does the year go faster with it?

Especially the red letter days.

[Tins]

Does the year go faster with it?

Used to seem so when Michael was driving.

[ramblingboy42]

......and I've assembled my Lego F40 Ferrari that I got. for xmas.

....on the box it says suitable for 9yrs and up......I dont think so......