Pedro_The_Swift
9th November 2007, 06:21 AM
After reading all the LR-Jag news this morning,,(and its worth a read,,)
this part stands out---
In the end, Rhys says, an auto company like Jaguar -- which marries an illustrious history with as a perfectly awful profit-and-loss statement -- is an example of the greater fool theory. The next buyers will be "one set of characters who think they can do what everybody else failed to do" -- turn Jaguar into a sustaining enterprise.
Perhaps that is why Mercedes-Benz, BMW, Audi, Porsche, et. al, have remained on the sidelines during the bidding.
At least they will be getting it at a good price. The Financial Times reports that with an outstanding pension deficit at the two companies of more than $2 billion, Ford may have to pay a buyer to take Jaguar and Land Rover off its hands. https://www.aulro.com/afvb/images/imported/2007/11/250.jpg (http://money.cnn.com/2007/11/06/magazines/fortune/motorworld1106.fortune/?postversion=2007110808#TOP)
this part stands out---
In the end, Rhys says, an auto company like Jaguar -- which marries an illustrious history with as a perfectly awful profit-and-loss statement -- is an example of the greater fool theory. The next buyers will be "one set of characters who think they can do what everybody else failed to do" -- turn Jaguar into a sustaining enterprise.
Perhaps that is why Mercedes-Benz, BMW, Audi, Porsche, et. al, have remained on the sidelines during the bidding.
At least they will be getting it at a good price. The Financial Times reports that with an outstanding pension deficit at the two companies of more than $2 billion, Ford may have to pay a buyer to take Jaguar and Land Rover off its hands. https://www.aulro.com/afvb/images/imported/2007/11/250.jpg (http://money.cnn.com/2007/11/06/magazines/fortune/motorworld1106.fortune/?postversion=2007110808#TOP)