juddy
19th May 2009, 09:12 AM
The purpose of this bulletin is to communicate the new model information regarding the recently expanded Defender range. The new range will include a number of new derivatives that cater for both lifestyle and commercial buyers offering 130 wheelbases or 110 wheelbases and options that apply to off road users or heavy duty payload seekers.
The expanded Defender range provides incremental revenue opportunities for our businesses. The heavy duty 4WD pick sector is currently dominated by two models, the Nissan Patrol and the Toyota 70 series achieving circa 450 sales per month combined. With the new expanded Defender range Land Rover now offers users a strong and highly differentiated alternative (Alloy body, two wheelbase offerings, smaller capacity 2.4l common rail engine & 6 speed MT) at a competitive RRP.
The new models line up is as follows
Model Description RRP
Code
8151 110 Station Wagon 09MY $48,990 Existing Model
8157 110 Crew Cab Pick Up 09MY $48,990 New Model
8155 110 Hard Top 09MY $45,990 New Model
8159 110 Single Cab Chassis 09MY $45,990 New Model
8161 110 Single Cab HCPU (High Capacity Pick Up) 09MY $47,490 New Model
8163 130 Single Cab Chassis 09MY $47,990 New Model
8153 130 Crew Cab Chassis 09MY $51,990 Existing Model
8165 130 Crew Cab HCPU (High Capacity Pick Up) 09MY $53,490 New Model
The expanded Defender range provides incremental revenue opportunities for our businesses. The heavy duty 4WD pick sector is currently dominated by two models, the Nissan Patrol and the Toyota 70 series achieving circa 450 sales per month combined. With the new expanded Defender range Land Rover now offers users a strong and highly differentiated alternative (Alloy body, two wheelbase offerings, smaller capacity 2.4l common rail engine & 6 speed MT) at a competitive RRP.
The new models line up is as follows
Model Description RRP
Code
8151 110 Station Wagon 09MY $48,990 Existing Model
8157 110 Crew Cab Pick Up 09MY $48,990 New Model
8155 110 Hard Top 09MY $45,990 New Model
8159 110 Single Cab Chassis 09MY $45,990 New Model
8161 110 Single Cab HCPU (High Capacity Pick Up) 09MY $47,490 New Model
8163 130 Single Cab Chassis 09MY $47,990 New Model
8153 130 Crew Cab Chassis 09MY $51,990 Existing Model
8165 130 Crew Cab HCPU (High Capacity Pick Up) 09MY $53,490 New Model