Kraft Dumps iSnack2.0 Name

[V8Ian]

Vegemite renamed? I think it's wankerism at the max.:mad: I will not be buying it.:confused:

[Outlaw]

The new product itself isn't bad. Bought a bottle a couple months back out of curiosity.

The name however is bad enough i assume it is probably a publicity stunt, getting the consumers talking. Waiting to see if it hits the supermarket with that name on it.

[V8Ian]

Is it not vegemite renamed, or will we still get good old vegemite too?:)

[Sprint]

its a variation on the vegemite theme, supposedly with posessed cheese mixed in with it

[d2dave]

Is it not vegemite renamed, or will we still get good old vegemite too?:)

You can (and I would reckon you always will) still get vegimite. This other stuff is vegimite mixed with a cheese spread..

Dave.

[It'sNotWorthComplaining!]

its a variation on the vegemite theme, supposedly with posessed cheese mixed in with it
YUK! I suppose they are going to tell us it's healthy too

[dobbo]

i guess my suggestion of ginamite with a hint of cheese didn't win



bummer

[V8Ian]

You can (and I would reckon you always will) still get vegimite. This other stuff is vegimite mixed with a cheese spread..

Dave.
OK thanks, I'll try that then.
Is it as good spread under a car door handle as vegemite?:twisted::twisted:

[Outlaw]

Nope definitely not light as comes in fairly heavy on the figures... but doesn't taste as strong so probably good for those not keen on the full flavour hit... or internationals ;)

[V8Ian]

Nope definitely not light as comes in fairly heavy on the figures... but doesn't taste as strong so probably good for those not keen on the full flavour hit... or internationals ;)


:confused:HUH?

[Sleepy]

It's OK tastes like cheese spread and vegemite mixed together. Crap name though............ iThink!

[V8Ian]

It's OK tastes like cheese spread and vegemite mixed together. Crap name though............ iThink!
Agree fully. How are you Gr..... Sleepy, nearly over the grumps?;)

[Sleepy]

Agree fully. How are you Gr..... Sleepy, nearly over the grumps?;)

Nah still grumpy - 2 More days and then it'll be overjoyed october!

[V8Ian]

Nah still grumpy - 2 More days and then it'll be overjoyed october!
With old yellers ;-)

[stevo68]

I thought that cause it had cheese in it that "Smegmite" might have been a goer.........................apparently not ;),

Regards

Stevo

[Ken]

ginamite with a hint of cheese


:D:D:Rolling::Rolling::Rolling::D:D Eeeeeeeeeew Naaaasty




Seriously though i Snack WTF??? :eek:

[p38arover]

I like full strength Vegemite on cheese - not blended.

[Shonky]

I think the Marketing Director at Kraft needs to give himself an iUppercut. :mad:

[Outlaw]

The name however is bad enough i assume it is probably a publicity stunt, getting the consumers talking. Waiting to see if it hits the supermarket with that name on it.

JARS of Vegemite labelled 'iSnack 2.0' are destined to become collectors items after Kraft announced today it will change the name.
Kraft drops Vegemite 'iSnack2.0' | National Breaking News | News.com.au (http://www.news.com.au/story/0,27574,26146564-29277,00.html):angel:

[dullbird]

I think the Marketing Director at Kraft needs to give himself an iUppercut. :mad:

what about ikrafty :D..with my media campaign:p

[B92 8NW]

iSnack2.0 faces axe as Vegemite fans vent fury (http://www.theage.com.au/business/isnack20-fury-prompts-naming-rethink-20090930-gbwt.html)

Might not be going ahead.

[d@rk51d3]

News today, says the name has indeed been canned. :cool:

[d2dave]

I like full strength Vegemite on cheese - not blended.

Couldn't agree more Ron, I like a (real) cheese and (real) Vegemite sandwich.

I bought a small jar of the new stuff, it was ok but I wont be getting it again.

The other problem is the new stuff has a very short shelf life, unlike Vegemite which is still ok years after the "best before" date expires.

Dave.

[d2dave]

My last post gave me the munchies.

I am eating a cheese and Vegemite sandwich now, whilst typing.

Dave.

[d@rk51d3]

Nothing better than hot toast, with equal parts butter and vegemite (lots of).:)

[d2dave]

Here's what Hitler thought of it.

Dave.

http://www.aulro.com/afvb/general-chat/89065-hitler-finds-out-about-new-vegemite.html

[LRPV]

Yahhhhoooooooo......:D


Kraft crumbles: iSnack2.0 scrapped
JULIAN LEE

September 30, 2009 - 3:24PM Comments 20 (http://www.aulro.com/afvb/#comments)

Kraft has bowed to public pressure and ditched the name iSnack2.0 for its new Vegemite-cream cheese blend.
“We have been overwhelmed by the passion for Vegemite and the new product. The new name has simply not resonated with Australians. Particularly the modern technical aspects associated with,’’ said Kraft spokesman Simon Talbot.
In a statement this afternoon, the company said it would once again throw open the challenge to Australians to come up with a new name.
But the company denied it had all been a publicity stunt.
"At no point in time has the new Vegemite name been about initiating a media publicity stunt," Mr Talbot, said. "We are proud custodians of Vegemite and have always been aware that it is the people's brand and a national icon."
Thousands of the jars with the new name will be distributed to supermarkets ready to go on sale, ensuring that the soon to be scrapped name will quickly become a collectors' item.
"Our Kraft Foods storeroom currently has thousands of jars of the iSnack2.0 named Vegemite. This product will be distributed around Australia, and will continue to be sold in supermarkets for months to come - until Australia decides upon a new name," Mr Talbot said.
“Australians and New Zealanders will shortly be invited to help us make a choice. Please bear with us for the next 48 hours as we finalise how Australians and New Zealanders can decide the new name through an independent popularity vote."
The number of negative comments posted on blogs and on social networking sites is now running into the thousands, prompting Kraft to step back from the new name, which was chosen from 48,000 as part of a competition to get Australians to name the new spread.
Almost 3 million of the promotional ‘‘Name Me’’ jars were sold during the naming competition, suggesting it had been popular.
But the new name has roused almost universal indignation

[digger]

Glad they dumped the name, it was a disgrace, like the anzac "cookies" that woolies tried to flog a few years ago before the backlash was that quick and hard they nearly got whiplash!!!!

if they dont like it overseas, good, dont sell it to them!!

mind you I know some overseas who love it... and a mate in the UK gets regular things of "chicken salt" sent over for his chips! (our salt is apparently better?? or maybe they dont have it....who knows?)



so big rush now to get isnack2 collectors jars??

[willem]

Well, iReckon that iSnack 2.0 was a really good name, and a brilliant piece of marketing. They have millions of tweets, facebook, myspace, and you tube entries, forum posts, newspaper articles, etc etc. And it didn't cost them a brass razoo! Brilliant!

Willem

[willem]

As iSaid in another thread, iReckon this is a good name, and brilliant marketing.

The stuff itself is quite nice, tho I agree with Ron that the full strength on toast is unbeatable.

Some wag on the Age blog said that they should name the next iteration iSnackVista! And a diluted version could be iSnackNano.

Willem

[Benny_IIA]

As iSaid in another thread, iReckon this is a good name, and brilliant marketing.

The stuff itself is quite nice, tho I agree with Ron that the full strength on toast is unbeatable.

Some wag on the Age blog said that they should name the next iteration iSnackVista! And a diluted version could be iSnackNano.

Willem

Or a luckly dip one called ISnackShuffle.......:D

[solmanic]

OK... Now that I know what the product actually IS, I would have called it Cheezemite.

[Ace]

We bought a Jar to see what it was like. Its crap, has no flavour, its like watered down vegemite. I reckon they need a product to sell to the yanks who dont like the original, its to strong for them. So they weakend the flavour down by adding cream cheese. It went in the bin, i wont be buying more, as for the name, well its crap like the product.

[dobbo]

well you can't make a curry with ishat2.0 the philli in it curdles in the chilli.


I don't mind the taste, but as said before it's too weak.

[Ace]

I don't mind the taste, but as said before it's too weak.

yep, the best thing about vegemite is the tangy bite to it, if you take that away whats the point.

[Benny_IIA]

yep, the best thing about vegemite is the tangy bite to it, if you take that away whats the point.


I think the best part about it is giving it to foreigners:D.....

[Shonky]

Yep! We wonder why foreigners hate Vegemite, but everytime we give it to them to try, we LOAD the bread up with it and watch in evil amusement as they cop a yeast overdose! :lol2:

[BMKal]

well you can't make a curry with ishat2.0 the philli in it curdles in the chilli.

:Rolling::Rolling::Rolling::Rolling:

[Benny_IIA]

Yep! We wonder why foreigners hate Vegemite, but everytime we give it to them to try, we LOAD the bread up with it and watch in evil amusement as they cop a yeast overdose! :lol2:


haha... Add German(or similar) accent " Was bedeutet es schmeckt" * Australian accent " Yer good Mate, you'll need alot its weak as cat P*** "

Then sit back and hold a straight face will they load the toast up :D


*What does it taste like


Ben