I bought an Iornman 3 weeks ago and it was magic on the beach. The only time I didn't put it up was in the late afternoon when the car was casting a large enough shadow that it wasn't necessary.
https://www.aulro.com/afvb/images/im...012/08/622.jpghttps://www.aulro.com/afvb/images/im...010/01/144.jpg
By yourself its quite easy to put up and take down but with a second set of hands its a cinch.
I roped it down on one day because there was enough wind to lift it up but on the other days I didn't bother and it didn't have any worries.