Chain can be used, but I prefer to use a strap.
The length of each leg of the bridle should be long enough not to create high side loads on the recovery points or chassis rails. The side loads result from the angle the legs of the bridle make.
Depending how the recovery point is bolted to the chassis, prying forces, higher than the load in the bridle, can be created in the bolts. Substantial side loads on recovery points should be avoided.

