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Thread: Ineos Grenadier, do you reckon it'll take off?

  1. #211
    rick130's Avatar
    rick130 is offline Moderator Silver Subscriber
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    Quote Originally Posted by gromit View Post
    I agree with most of your comments.
    It's a given that they have to meet ADR's or local equivalents etc.

    The old Defender would have been a loss leader for LR because the construction method was so labour intensive. The easily modifiable Defender's end was probably long overdue.

    Isn't the new 'Defender' also a Sheep in Wolfs clothing - it gives the illusion of being something by reflecting a familiar shape ?

    I think we'll have to wait to see how it compares to the Land Rover offer when/if the Grenadier finally gets into the market.
    Land Rover have moved the whole range upmarket (price, image & servicing costs), the Grenadier seems to be aimed lower down but we'll have to wait and see.

    Colin
    A mate of mine, an Ex-LRA engineer said you wouldn't believe how labour intensive the old girl was to build.
    He didn't get it until he visited Solihull and saw it fist hand when he was there to present some engineering stuff that the UK questioned could be done.

    Having said that, development costs had been amortised 30 years ago, and the 25,000 units/year that some say was an indicator of low popularity was the limit of that line.
    Land Rover would've had to build a new line to increase production, and there's no way that would happen with a car that was being legislated out of existence.

  2. #212
    Tombie's Avatar
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    Quote Originally Posted by rick130 View Post
    A mate of mine, an Ex-LRA engineer said you wouldn't believe how labour intensive the old girl was to build.
    He didn't get it until he visited Solihull and saw it fist hand when he was there to present some engineering stuff that the UK questioned could be done.

    Having said that, development costs had been amortised 30 years ago, and the 25,000 units/year that some say was an indicator of low popularity was the limit of that line.
    Land Rover would've had to build a new line to increase production, and there's no way that would happen with a car that was being legislated out of existence.
    I had similar - the RR Autobiography of the time cost less to build than a Defender!
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  3. #213
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    Cheers,

    Sean

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  4. #214
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    SBD4 beat me with the Marketing video.

    I have to say that the Ineos Grenadier concept would suit me more than a Defender, and I think this would be true of many country people also.

    They are obviously serious as you don't buy a 500million euros plant if you are not serious, although I am sure they didn't pay anything like that.

    With the closure of big parts of Europe to ICE cars maybe they will take Australia seriously, and I see the markets as The Middle East , Russia, Asia, Africa and Australia . I cannot see the USA as a major market but you never Know.
    Depends what their viable volume is.
    Regards PhilipA

  5. #215
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    Quote Originally Posted by PhilipA View Post

    With the closure of big parts of Europe to ICE cars maybe they will take Australia seriously, and I see the markets as The Middle East , Russia, Asia, Africa and Australia . I cannot see the USA as a major market but you never Know.
    Ineos are doing a deal with Hyundai on an automotive fuel cell. Electric car without the inconvenience of batteries (once Hydrogen is readily available at servos !).
    Ineos Grenadier Could Get Hyundai Fuel Cell Power With New Deal

    So you could maybe have either an IC engine running on hydrogen or a fuel cell powering an electric version.

    Seems they are also working on producing hydrogen.......
    INEOS launches a new Clean Hydrogen Business to accelerate the drive to net zero carbon emissions


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