Thread: The Green Oval

Land Rover have lost the plot , I just hope Land Rover sells the defender to a independent who wants to build it properly with some real cred, so then we can distance our self from the rest of Land Rover...

Originally Posted by KarlB

News reports today say that Range Rovers will be soon marketed without the Green Oval and the Land Rover tag, starting with the Evoque. See: Range Rove | Land Rover

Cheers
KarlB

May be it will get replaced with the over sized Badge that says TATA, like their utes had.

Originally Posted by KarlB

News reports today say that Range Rovers will be soon marketed without the Green Oval and the Land Rover tag, starting with the Evoque. See: Range Rove | Land Rover

Cheers
KarlB

Most people, not in the know, that is, regular customers, would not refer to rangies as landies anyway so it makes sense.

Originally Posted by LR09WA

Land Rover have lost the plot , I just hope Land Rover sells the defender to a independent who wants to build it properly with some real cred, so then we can distance our self from the rest of Land Rover...

They lost the plot when they made the Evoque a Range Rover.RR to most people is a completely different type of vehicle with a lot of heritage.

[Land Rover Director of Global Marketing Colin Green] says the Land Rover link holds back Range Rover's premium aspirations. "It's fair to say the relationship currently delivers more benefit to Land Rover than it does to Range Rover."

Anybody here feeling like a jilted lover?

bit like ford removing their ford badges or GM taking the GM badges off the holdens sorry they only put chevy badges on them dont they

They lost the plot a while back, as mentioned, but totally went beresk when they used "Implants" Spice for their spokesperson/design consultant....

Should have stuck with this...

The big question, IMHO is how they will deal with the Discovery. Will it become a Range Rover?

In my view they should never have tried to merge the two brand identities. Land Rover was a well established brand name (albeit for a single model) which spoke to utilitarian and ruggedness values and off-road capability. This carried over to the early Discoveries and arguable fits with the Freelander. But rugged, utilitarian ... these are not words used for Range Rovers, which have a well-established brand image of their own.

But where, on the utility-prestige continuum, does the Discovery 4 fit? And with the restyling, it looks more like a Range Rover than ever before.

I just hope that the move means they will stop seeing Land Rover as a "premium" brand and will concentrate their efforts on focussing their range of commercial and family Land Rovers for their intended markets, rather than seeing all LR products as "prestige."