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Good question, basically, there are 2 big importers in Australia, they have the exclusive distribution rights, they get the product at distributor prices and then sell wholesale to the likes of me and other retailers.
They don't just have Terrafirma rights, but also Bearmach, Allmakes, Britpart, Lucas, etc. At the moment, only one wholesaler has the Terrafirma deal so they are exploiting the product whilst they can.
As usual, here in Australia, big companies will test owners brand loyalty to profit, because they always get away with it. It frustrates me to no end, if they had vision, they would see that by making the products available at realistic prices, this filters through to the end user, which then makes land rover a good proposition to anyone out there thinking of which 4x4 to buy, and the land rover would become a far more popular vehicle, thus generating greater turnover of parts and accessories, and ensuring longivity of their own business' without constant cash grabbing and penny pinching.
They go about it completely the wrong way, instead of rewarding land rover owners, they seem to want to punish them??? as I said, they are testing loyalties. I could go on, but I'm sure you get my point of view and where I stand on this. God, none of the wholesalers even drive land rovers, it's us poor retailers on the front line who are the real enthusiasts, and speaking for myself, trying to offer parts at the lowest possible price to assist other enthusiasts, and we drive landies, many of them! Please feel free to share my views with anyone.
Sean
I have included Sean's name as he has clearly stated that I can share his views with others (maybe he didn't mean all of AULRO but what can you do? :D)So rather than sit around complaining, why don't we as AULRO members let the wholesalers know they are killing the retail spares business in Australia? I want to help Australia by buying locally but it is not the local retailers fault. It is the wholesalers who are licenced to distribute products. Something has to change. Perhaps we should contact the likes of Bearmach etc and let them know what is occuring in Australia. I'm sure they are unaware.