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Thread: New Landrover Ad

  1. 18th September 2012, 03:28 PM #11
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    Quote Originally Posted by DT-P38 View Post
    No mention of Tata just a strong old british solidarity image - just as well I guess it is marketing (Spin).
    You mean just like it was spin when BMW didn't promote LR as a German company, or Ford didn't fess up to them being "yank tanks"?


    There is a great quote from Ratan Tata speaking when Tata bought JLR in 2008
    :“We are very pleased at the prospect of Jaguar and Land Rover being a significant part of our automotive business. We have enormous respect for the two brands and will endeavour to preserve and build on their heritage and competitiveness, keeping their identities intact. We aim to support their growth, while holding true to our principles of allowing the management and employees to bring their experience and expertise to bear on the growth of the business.”
    Right from the start Tata have been about keeping JLR an iconic company, and four years down the track I think you'd have say they have done an amazing job of delivering on that promise.

    cheers
    Paul
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  2. 18th September 2012, 03:45 PM #12
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    Quote Originally Posted by dobbo View Post
    There is no Puma in that ad, why not?
    I was suprised to see a Landrover ad on TV in Dubbo last week, it featured a Puma after the FL's RR's Discos & Evoque and looked really excellent, The Puma stole the show, Meybe different versions for city & country ??
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  3. 18th September 2012, 04:31 PM #13
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    Well you lot, I liked the add As it featured many series 1's the forerunner to the defender

    Mrs hh
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  4. 18th September 2012, 06:17 PM #14
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    got to remember advertising is all about selling an idea - hence the images of city driving, all sparkly and 'nice'
    Funny that they dont show a young white family with beautiful complexion get out of one, like every other car ad out there.
    re the no show for 110's - not to many in pitt st need a 110 i guess?
    im pretty sure that no cute chicks (if i may use that term) look at me driving past in my puma and desire to own one.
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  5. 18th September 2012, 06:40 PM #15
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    Quote Originally Posted by dobbo View Post
    There is no Puma in that ad, why not?
    I also noticed that the Jap powered county's were obvious by their absence......

    Hey Dobbo, or did you miss that.
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  6. 18th September 2012, 07:56 PM #16
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    Well I see it as defender is part of the fabric of the land rover story and rates a mention not just old file footage and if it's ment to be a new add for Australia maybe some footage from Australia would be a good start more in touch with reality
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  7. 22nd September 2012, 05:34 AM #17
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    Actually... That 'Advert' was originally just an internal vid, used to raise awareness internally of some of the history behind the company.

    M
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  8. 23rd September 2012, 08:41 AM #18
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    lets be realistic.....how many of you out there would be inspired to buy a Land Rover after watching that?
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