Old news and an unreasonable angle by ACA ( as usual.... never let the facts spoil a good story ) Controlled atmosphere coolroom storage has been used for decades, and that is by everyone, not just the major chains.
The local F & V store hasn't got a secret source, he gets his stock from the same wholesalers. He can also be a lot more selective in the buying of small batches.
What gets me is the consumer who expects fruit clearly out of season, to be available all the time. Where do they think it comes from, a magic Genie !? If it is out of season, it will come out of storage, or be imported.
Having the range available that we do , clearly comes at a price occassionally.
If you don't like the quality , don't buy it.

