Have you any idea whats invoked in the British TA SAS selection CSE?. Its tough! and Bear Grylls is badged.
Just as a side note the only member of the Bravo Two Zero mission to have carried out successful escape and evasion measures from the Iraqis in the first gulf war was an EX TA SAS trooper.
As for representing Land Rover, he does portray the adventure image which I think LR has failed to do in the last few years. Certainly since the dropping of the G4 Challenge.
I think its a good move on LRs part. LR needs a hero and who in the market age group in the UK, Europe, USA and Asia has heard of the Aussie out-back heroes ? Les Hiddings was big here, so was a good move for JRA in the 80s
Just my thoughts,
Cheers

