Originally Posted by
JDNSW
It started in the 1960s, and the origins are easy to find. Until about 1973, Rover was unable to produce enough Landrovers to meet demand. As a result they rationed supplies to each market. Through much of the 1960s, the Australian Army took most of the Australian ration, so that long waits were the order of the day.
This is why Thiess looked for an alternative, which they found in the Landcruiser. Because quicker delivery was possible, they were able to rapidly gain a substantial share of the market after Theiss went into the business of selling as well as importing for their own use. Another factor in their favour was the use of a larger six cylinder engine (remember diesels were not widely used in four wheel drives - and Landrover were the only one offering them), but also they produced a longer (121") wheelbase version with a higher payload than Landrover. A slightly wider track and roomier body also helped. But with a three speed gearbox, appalling steering, and numerous reliability issues, they also had their problems.
Meanwhile, Landrover, by now part of Leyland, and, in fact, the only part of that conglomerate making money, did little to respond to this competition, introducing only a small six and the V8 and coil springs far too late. In contrast, Toyota, with a growing market, were responsive to the market demands.
I suspect that most of the reputation for relative reliability comes from owners replacing an aging Landrover with a new Toyota, although the poor performance of Landrover Australia and its predecessors in customer relations has hardly helped.
John