Thread: LR's target market

<span style="color:blue">what if i start wearing a tie in the fender......?

will it then qualify......?</span>

Mine arrived in the post this morning and I was thinking exactly the same thing, especially with respect to there being nothing on the Australian market :roll: Straight into the round filing cabinet...

Going back to the mid-late 90's LRA use to produce a mag, I think called, Experience, or something like that which was compiled and edited in Australia. It was the complete opposite to this one, more focussed on travel and the marque heritage.

I still think LRA are barking up the wrong tree....just compare their market share in the 90s with what it is today:?

[quote=DEFENDERZOOK]<span style="color:blue">what if i start wearing a tie in the fender......?

will it then qualify......?</span>

No no no no. Ties are too formal. They are old-school. You need to be semi-formal -- open shirt, a day's worth of stubble, neatly pressed slacks.

did you get the calender with it? full of RR, RRS, D3 freeloaders and if you look really carefully, in the background, you can make out some out of focus defenders.
it's a sad state of affairs

Originally posted by barney
did you get the calender with it? full of RR, RRS, D3 freeloaders and if you look really carefully, in the background, you can make out some out of focus defenders.
it's a sad state of affairs

Look at December.

Originally posted by rmp
In case anyone was wondering about Landrover's target market, get a hold of "Landrover Onelife", the magazine recently published by LR. This more than anything defines LR's target market.

There are no articles on Series restoration. There are no articles on 4WD techniques. There is nothing on Australian 4WD travel. And there is barely a picture of a Defender.

This is the future of Landrover -- the well-to-do set with an eye for rich adventure, taste and refinement.

Not sad rivet-counters and mudlovers who hang out on web forums :-)

I am somewhat suprised that you are suprised by this...
It has been this way for a long time now.. And especially so in Australia..
You take a look in most other countries where LR are sold... lots of different Defender variants, real blokes driving them and taking them offroad and using them for what they are.. not just the Defenders but all LR models..
The minute they went IFS/IRS they lost me for good...
A Land Rover used to be a giant mechano set that anyone could work on...
Now you need a Phd in Electronics in work on one... and a Phd in anything to own one..
[BITCH OFF] :wink:

We're all on the same band wagon here guys. Received mine also a day or two back and immediately thought the same. Took my faded yellow LR cap off and just double checked the wording on the inside band - GUTS, SUPREMACY, FREEDOM, INDIVIDUALISM! Looked back at the "slick" marketing and had visions more of a driver with a pony tail & perfect teeth smiling at his beautiful wife and perfect children (all good mind you ) gliding along in his HSE. For Chri*t sake LR, throw in some REAL world, grimaced unshaven faces splattered with mud, hardcore recovery's with men wearing only thongs, winch cables, shackles, shots exuding poor personal hygeine!!

Ahhh....that's better. Sorry guys, it happens everytime I read that bloody cap! 8O

Miker.

Originally posted by landy_man+--><div class='quotetop'>QUOTE(landy_man)</div><div class='quotemain'><!--QuoteBegin-rmp
In case anyone was wondering about Landrover's target market, get a hold of "Landrover Onelife", the magazine recently published by LR. This more than anything defines LR's target market.

There are no articles on Series restoration. There are no articles on 4WD techniques. There is nothing on Australian 4WD travel. And there is barely a picture of a Defender.

This is the future of Landrover -- the well-to-do set with an eye for rich adventure, taste and refinement.

Not sad rivet-counters and mudlovers who hang out on web forums :-)

I am somewhat suprised that you are suprised by this...
It has been this way for a long time now.. And especially so in Australia..
You take a look in most other countries where LR are sold... lots of different Defender variants, real blokes driving them and taking them offroad and using them for what they are.. not just the Defenders but all LR models..
The minute they went IFS/IRS they lost me for good...
A Land Rover used to be a giant mechano set that anyone could work on...
Now you need a Phd in Electronics in work on one... and a Phd in anything to own one..
[bi*ch OFF] :wink:[/b][/quote]

I'm not surprised at all, I've posted several replies to another thread explaining this point. It was a very interesting discussion, so I thought I'd reinforce the point in a new thread.

It's a pity LR lost you with the suspension. Every time LR innovate there are the naysayers. Coil springs, for example. I think everyone is over that now.

Give it 10-15 years and we'll all be wondering why we ever bothered with live axles.