Raily, NBC screened a number of series in prime time but, it would have been before you were a sparkle in your father's eye. [wink11]
Volvo willingly supplied a number of P 1800s, the first one, less than a month after the initial request.
Aston Martin was the first choice of vehicle, by the producers, but AM denied the request.
Volvo was a little known manufacturer, outside of Scandinavia, at the time. The newly released P 1800 was Volvo's first venture into the sports car market, previously producing staid, solid vehicles.
Simon Templar gave Volvo more publicity than the company could have bought.

