Thread: Can someone explain the model designations?

Originally Posted by Zeros

Correct. They all look the same because they are all the same - targeting different tiers of the same luxury urban angst escapism market. The next Defender will be for the urban executive who wants to look like a tradie but has no idea what a tool is.

All he'd need to do is look in the mirror

If the new defender is offered as a dual cab it will also attract small business owners due to the tax advantages.

If the aus government changes tax rules it could have a significant effect on dual cab sales.

There's a commercial version of the Discovery available in the UK which loses all the back seats to create a large cargo area separated from the two front seats by a cage. In the UK that configuration has some significant business tax advantages. Seems like that might sell well here too.

Originally Posted by Zeros

Correct. They all look the same because they are all the same - targeting different tiers of the same luxury urban angst escapism market. The next Defender will be for the urban executive who wants to look like a Great White Hunter but has no idea what a tool he is.

There ya go, fixed.

On a serious note though, Landrover, its owners and every other company are obliged to make a profit, not an expensive low volume, niche vehicle at a budget price.

Originally Posted by BigJon

Not the Stag. Triumph made their own 3 litre OHC V8 by welding two Dolomite engines together. A telling example of the things wrong with the British motor industry at that time.

Indeed, as Clarkson so devastatingly says in one of his earlier docos.

Originally Posted by Classic88

There's a commercial version of the Discovery available in the UK which loses all the back seats to create a large cargo area separated from the two front seats by a cage. In the UK that configuration has some significant business tax advantages. Seems like that might sell well here too.

Hmm. I cant see that making sense to anyone in aus.

Originally Posted by V8Ian

There ya go, fixed.

On a serious note though, Landrover, its owners and every other company are obliged to make a profit, not an expensive low volume, niche vehicle at a budget price.

Yes, but how easy would it have been to deal with some of the basic ergonomic issues, like move the front seats a bit inboard so people arent squashed against the b-pillar, allow them to sit a bit lower if desired, deal with the handbrake-leg clash, make the seats a bit bigger and more comfortable, lighten the clutch pedal effort, fit an automatic transmission, etc. They arent a hack, communist era state produced vehicle.

In terms of model designation, it could have been called the Peasant Rover.

Originally Posted by V8Ian

There ya go, fixed.

On a serious note though, Landrover, its owners and every other company are obliged to make a profit, not an expensive low volume, niche vehicle at a budget price.

Yes, although being ultimately a privately owned company, there is not a legal compulsion to do so.

But even though the company has to at least break even, there is no strong compulsion for a particular product line to be made profitably - it may have other reasons for production, as in the past the Defender probably has, although it has probably remained profitable for its entire history. Don't forget that for many years, the Defender's predecessor and ancestor, the Series 3, was the only product in the entire British motor industry that actually made a profit. And that according to some accounts, every Mini sold, ever, was at a loss.