:wink:
i know some excellent ones and some not so good hacks.
welcome to aulro ..... how did you find out about this little kafuffle?
Gee fellas,
Do you all have such poor view of journos?
As well as the travel yarns in 4X4 Australia, which some of you seem to enjoy so much, we strive to bring you the most unbiased and fair vehicle and product tests that we can.
Some of the biggest advertisers in 4X4 Australia have copped an editorial beating from the magazine over the past few years. We didn't hold back when we reported the weakness of the LandCruiser 100 Series front end. We got up Nissan for its weak fifth gear in Patrol and its unreliable 3.0TD engine. We've certainly pointed out plenty of Land Rover shortcomings in the past few years.
In fact, we've had a number of advertisers pull their ads from 4X4 Australia because we published negative things about their products.
I have known Ron Moon for more than 10 years and I can assure you that he "tells it how it is". Ron is incredibly enthusiastic about the 4X4 industry in Australia but, if he thinks a product is poor, that's how he reports it.
All reviews in 4X4 Australia are editorial - not advertising. Advertisers have no say in the outcome of any vehicle or product tests that we publish.
Dean Mellor - Editor, 4X4 Australia
Ex-army Series III
:wink:
i know some excellent ones and some not so good hacks.
welcome to aulro ..... how did you find out about this little kafuffle?
2007 Discovery 3 SE7 TDV6 2.7
2012 SZ Territory TX 2.7 TDCi
"Make the lie big, make it simple, keep saying it, and eventually they will believe it." -- a warning from Adolf Hitler
"If you don't have a sense of humour, you probably don't have any sense at all!" -- a wise observation by someone else
'If everyone colludes in believing that war is the norm, nobody will recognize the imperative of peace." -- Anne Deveson
“What you leave behind is not what is engraved in stone monuments, but what is woven into the lives of others.” - Pericles
"We can ignore reality, but we cannot ignore the consequences of ignoring reality.” – Ayn Rand
"The happiness of your life depends upon the quality of your thoughts." Marcus Aurelius
Hey All,
Interesting thread and interesting points of view. Personally I buy most of the mags, cause I just love to sit down and have a good read on places people go, product reviews anything landy of course etc etc. Whilst only being new into the 4WD world, I would make an assumption that credibility goes along way. In another forum :roll: , it was made mention that these " 4WD of the year" had no value, moreso when a D3 was voted as best 4by. My arguement was that it had won across not only the majors here in Oz but overseas as well.
The generic response was that it was "journalists" who made the decision. Correct me if I am wrong but I would have to say that in the majority, it would be people who aren't journalists ( and of course some who are) but can string a sentence together and have the experience in the field, hence why they are in a "judging" position. For sure there are probably some in any field that have a bias of some sort, therefore like anything it is up to the end consumer to make the final call.
So anyone know when any of the new mags are coming out, Im getting withdrawals :wink:
Regards
Stevo
P.S. Love 4X4 Australiaso does that mean I can get a free subby??
Journalists - have to report to their Editors - and Editors have to report to the General Manager who reports to the Board of Directors who report to the Shareholders and that means bottom line ($$$$$$). Notice how an editor was quick to go to the defence of his product when he thought the veracity (read bottom line) was threatened. Of course there's bias in any form of media and anyone is off with the fairies if they believe that magazines are published (or any other form of media for that matter) for the common good. What the discerning reader has to do is sort out the facts (if any) from the b/s thats published and read with a "jaundiced eye". Even the pretty pictures can be "Adjusted" to reinforce a story.
In Moonie's defence he does actually OWN a TVan and it appears often in his articles and books being towed behind his Nissan, so he's not just a paid voice but an actual user.
He obviously likes the TVan the most, so he has his views and can compare other campers with the TVan.
Personally, I think the TVan is claustrophobic, but everyone has their own opinion.
I think it's a bit rough to accuse him of lacking credibility just because he endorses a product he owns and uses, and is less enthusiastic about another product.
He owns a Nissan Patrol, but that doesn't stop him reviewing Toyotas or Landies.
Can you read betwene the lines in his camper review and see why he is less enthusiastic about it? It hasn't reached Bangkok yet so I haven't seen the mag.
Disclaimer: I'm also a journo, but I don't work in 4WD and have never met Ron Moon.
I agree that at times when reading some of our 4x4 mags... you can easily think that Journalistic and Credibility are mutually exclusive groups...
Sorry Deanops:
ops:
BUT as others have said there are some good ones - and I think you will find that Ron Moon will have been pretty fair on this.
A year or so he did an article on Tambo trailers - he was VERY positive about their quality and price - he had a small critisism about the kitchens. I own a Tambo and he was absolutely spot on....
So I agree with the sentiment that Journos need to be VERY careful of conflicts of interest between ther advertisers and their reponsibility to their readers. But I think this example may be a bit harsh...
Mark
Mark
Of all the things I've lost, I miss my mind the most![]()
2015 TDV6 D4.... the latest project... Llams, Traxide, Icom 455, Tuffant Kimberleys and Mofos.... so far.
2012 SDV6 SE D4 with some stuff... gone...
2003 D2a TD5...gone...
2000 D2 V8...gone...
https://bymark.photography
Fellas,
I've said what I wanted to say and will try not to get into further debate on this subject. If you like the mag, buy it. If you don't...
On another topic, I found about this debate via my Sub Editor who owns a 2003 Discovery Td5. He reckons this website is tops!
I'm also a bit of a Landy fanatic. I currently own a 1978 ex-army Series III (with the dodgy 2.6-litre Rover petrol six). Previously, I had a SWB IIA (2.25-litre petrol four).
If I've got it right, there should be a pick of my Landy with this posting.
Dean
<div class='quotetop'>QUOTE</div><div class='quotemain'>If I've got it right, there should be a pick of my Landy with this posting.
[/b][/quote] Nah, try again :wink: ,
Regards
Stevo
Hi Dean, welcome to the forum.
I know you dont want to go into any debates, which is fair enough. I think as Land Rover owners we often cop alot of unecessary crap and often, even if only a passing remark some journos seem to thrown in the odd cheap shot about land rovers in any article regadless of relevance or not.
And for us out here in reader land it is sometimes seen that some mags might favour certain products regardless of whether they do or not. Matt
The 4wd Zone/Opposite Lock Bathurst
263 Stewart Street, Bathurst, NSW
http://www.the4wdzone.com.au/
Discounts for AULRO members, just shoot me a PM before you purchase.
Nothing worse than listening to Eddie McGuire commentate on a collingwood game, no bias there.
My low view of journalists comes from every time there is any sort of aeroplane incident, no matter how minor we see headlines like "Horror Death Flight", and interviews with the most idiotic passenger who "heard a huge bang, then we just dropped, I'd never been so scared in my life. We thought we were going to die". Never a fact about what actually happened to be seen. :roll:
I like 4x4 Monthly though....
![]()
| Search AULRO.com ONLY! |
Search All the Web! |
|---|
|
|
|
Bookmarks