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Thread: Goodnight Diesel. ...Land Rover get your EV skates on!

  1. #451
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    Quote Originally Posted by V8Ian View Post
    Re-sleeving doesn't work? A bit like a 3208 eh?
    Only not as loud.... Mostly.
    ​JayTee

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  2. #452
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    Quote Originally Posted by 350RRC View Post
    Haven't electric or hybrid Jags been on the road for a couple of years already?

    DL
    So 6.6% of Jag sales today are not ICE.

    In 4 1/2 years time, all their sales are not going to be ICE?

    That is a big call, cant see how sales will not plummet.

    Maybe they know something we dont?
    Paul

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  3. #453
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    350RRC is offline YarnMaster Silver Subscriber
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    Quote Originally Posted by scarry View Post
    So 6.6% of Jag sales today are not ICE.

    In 4 1/2 years time, all their sales are not going to be ICE?

    That is a big call, cant see how sales will not plummet.

    Maybe they know something we dont?
    Was just a comment, I'm not an advocate for unrealistic change.

    I think I read a review in the Oz about them and the journo quite liked it.

    DL

  4. #454
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    They are responding to EU rules that say have to be electric by 2040. U.K. this is 2030 and EU will probably move to this date as well.

    Jaguar as a brand is finding it difficult to justify their existence. Market wants 4x4. Jaguar sales here are only taking sales from Land Rover. Velar should have had a Jaguar badge as it fits better with them than Land Rover. The lack of product differentiation must hurt them

    What does a Jaguar 4x4 represent? An on road 4x4 like BMW or Porsche to me is the answer however not seen in marketing or branding. Cheap uninspiring interior of the Jaguar 4x4 could not have helped when you are the challenger

    The move to be the electric brand is perhaps the last hope for Jaguar. They can justify the reduction in sales and save model development costs for replacement of the existing range which would otherwise be required

    Renault is following a similar direction moving to electric accepting reduction in sales will win in longer term as they are seen as trusted with an electric vehicle

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