Thread: Jaguar Land Rover posts losses of £3.6bn

Ah, the late 'arfur Daly. Originator of my favourite name for 'er indoors, 'er indoors.

"It's only a book entry, Tell."

Originally Posted by Ean Austral

But its the be all and all , best 4wd ever build. just visit the wont be retro thread

Cheers Ean

The rot set in when they stopped making the old one, and became a purveyor of fine white goods , like Euromaid or Meile or is that MB/BMW

The diesel emissions scare hit just as JLR were rolling out their new diesel engines. China has slowed a bit and is going big on hybrids and EVs. Investment in the Defender would have cost a lot.
I think JLR hopes the Defender and its hybrids will turn its numbers around pretty quickly.

It's not so much a real loss, as money invested in the future of the company. Expenditure exceeding income, sure, but for a valid reason.

The people that were expert at losing money while not investing in Land Rover OR Jaguar development were.. FORD.