The other thing I love about E-mags is the hours of entertainment it gives me in cracking and removing the DRM. So frankly I get a double bonus from them.
I'm happy to pay for content (once), but when I have to pay to watch it on my TV, then again on my iDevice, and again on my Laptop I prefer to "buy it once and use it everywhere".
Same goes for the VHS copies I paid top dollar for in the 90's. I don't really want to buy it again on DVD, then again on Blu-Ray (except perhaps Fawlty Towers. I know John Cleese has more alimony to pay).

