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Thread: Jaguar Land Rover appoints new Aus marketing director

  1. #11
    Join Date
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    Quote Originally Posted by Saulman1010 View Post
    Bring on a "poverty pack" version of the new deefer!
    Start with a vinyl floor, cloth seats etc. Just enough abs, srs etc to satisfy regulations. One of those wireless music things, ohh and a reverse camera. (That one I CAN see the use)

    I'm in the que for one. - A full fat RR buyer who knows I will never afford and doesn't actualy desire the latest in that line of RR models.

    Only way I will stay with LR products.

    I not one of the "extreme" (geeze I hate that word) 4x4 nuts, I just need 4x4 availability for camping and towing but expect road manners and a cruiser in the same vehicle.

    Too much tech in vehicles today.
    No, no, no, you want vinyl seats too, so that you can just hose it out, not sure that the abs, srs, etc would like that though.
    2005 D3 TDV6 Present
    1999 D2 TD5 Gone

  2. #12
    Join Date
    Jan 2012
    Location
    sydney
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    163
    Not hard to IP6X all those components, it would just cost like $1 in total per car but we can't let that happen say the accountants who run the show when it should be the engineers that get the final say...

  3. #13
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    They probably need a new Customer Service Manager/Director in Australia rather than a Marketing Director.

    Ideally one with the power to get things fixed under warranty and even outside warranty if it's a known problem !



    Colin
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  4. #14
    Join Date
    Oct 2013
    Location
    East Kurrajong, NSW
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    Quote Originally Posted by gromit View Post
    They probably need a new Customer Service Manager/Director in Australia rather than a Marketing Director.

    Ideally one with the power to get things fixed under warranty and even outside warranty if it's a known problem !



    Colin
    They first need to understand (acknowledge) that they need to provide some customer service. Compared to other markets where they actually seem to care about the customer experience and on going support.
    Cheers
    Travelrover

    Adventure before Dementia

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  5. #15
    Join Date
    Sep 2019
    Location
    NSW
    Posts
    349
    Customer service is irrelevant if you donít even want to buy a luxury SUV in the first place.
    Öand if you do, itís mostly about the Ďimage of adventureí (marketing) and you most likely donít need a service network outside the city anyway

  6. #16
    Join Date
    Jan 1970
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    25,037
    Their top-selling vehicle is the Disco Sport, which is actually a nice vehicle, but more expensive than its rivals, so that reveals how they have moved away from the mass market.
    Our son recently rejected it because of the price and bought a Mitsui Outlander instead.
    2009 Defender 110 2.4. ARB bulbar, Ironman winch, Safari snorkel, Steinbauer chip, AP HD clutch, Lightforce spots, larger tank, Off Road Systems drawer, Traxide 160 controller, Tekonsha brakes, Mulgo seat runners, Uniden UHF, Nuggetstuff seat corners, breathers, Polaris GPS.

  7. #17
    Join Date
    Sep 2019
    Location
    NSW
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    Quote Originally Posted by DiscoMick;[URL="tel:3098448"
    3098448[/URL]]Their top-selling vehicle is the Disco Sport, which is actually a nice vehicle, but more expensive than its rivals, so that reveals how they have moved away from the mass market.
    Our son recently rejected it because of the price and bought a Mitsui Outlander instead.
    He made a good decision. The mini me disco is just an expensive generic car with no Land Rover soul.

  8. #18
    Join Date
    Apr 2008
    Location
    Brisbane,some of the time.
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    Quote Originally Posted by SpudHeadTed View Post
    He made a good decision. The mini me disco is just an expensive generic car with no Land Rover soul.
    The 'soul' dissapeared years ago,although it seems to have been sort of revived in the new Defender,IMHO.
    Paul

    D2,D2,D2a,D4,'09 Defender 110(sons), all moved on.

    '56 S1,been in the family since...'56
    Comes out of hibernation every few months for a run

  9. #19
    Join Date
    Sep 2019
    Location
    NSW
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    Quote Originally Posted by scarry;[URL="tel:3098479"
    3098479[/URL]]The 'soul' dissapeared years ago,although it seems to have been sort of revived in the new Defender,IMHO.
    The new Defender is a Disco 5 in a different (smaller) body.

    The real Defender was a HD commercial vehicle. The new Defender is not fit purpose, itís just another medium duty SUV, like all other current Land Rover models.

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