Originally Posted by
Brian Hjelm
The principal reason Land Rover lost market share, in Qld. anyway, was Rovers refusal to produce a vehicle with decent highway performance. I was at Leyland Truck and Bus at the start of LR/RR distribution by this part of the BLMC conglomerate. We were flogged in the bush by this factor. Rovers attitude ( pommy paternalistic, "colonials" don't know anything) was that the LR was a bush vehicle and they made a perfectly acceptable highway 4WD, the Range Rover, which should be sold to those who wanted high speed cruising capability. Remember then the only vehicle with full time 4wd was the RR. Most 4wd's spent probably no more than 5% of their use in 4wd, this being engaged only when needed. The recreational market then was negligible. The bulk of sales were cab/chassis with drop side bodies to primary producers, miners, & the various levels of government, and lesser numbers of hardtops, truck cabs, and soft-tops in that order. Station Wagons from 73-75 were almost impossible to obtain as almost the entire production was sold to the UN by Rover direct. The country people of Qld. wanted to cruise at 60-70mph. THe LR could not and the Japs could. The second nail in the coffin was the failure of the car division in Australia to achieve a volume selling car after the mini and 1800. Dealers without a volume car to sell looked for and obtained other franchises, thus limiting our ability to appoint a sartisfactory LR/RR dealer in many towns. Ford and Holden at that time forbade their dealers to have another franchise on pain of dismissal, and a Toyota/ Nissan dealer could hardly be appointed an LR/RR dealer. They simply would not have sold them in competition with their principal franchise, just profited from parts sales. Most country towns do not give a Zone Manager a good choice of potential dealerships resulting in such unlikely appointments as a panel beater and wrecking yard; a rural supplies store selling implements, chemicals, ammunition, barbed wire etc; a corrugated iron shed with an oiled dirt floor and two manually operated pumps in the open outside whose principal business was repair of the Shire Council fleet; & a fuel depot. Some towns which should have had, and needed a dealership, did not. There was simply no one anything like suitable to appoint. Dealer availability and quality is still a problem today for low volume products.