As a small business owner i've heard from a few different places that there are three components of a sale
- Good Service
- Good Workmanship
- Good Price...
The basics state you should pick any two... The customer can't have everything, so they have to pick what is most important to them... One of our local tv adds is great - shows a kid waiting in the rain after sports practice... waiting for mum who assumabley has broken down... If my mechanic raised his prices i'd stick with him. If i broke down on the side of the road i'd be .......... extremely unhappy. If my wife broke down on the side of the road i'd be dead...

