so back on topic...
having not seen the DVD, I'm not going to comment too much, however a lot of print magazines and papers run 'advertorials' it's not like it's a new thing... if the DVD highlights this, or has it on the cover that it's an advertorial, I think nobody has the right to judge the content any more than an episode of american idol - it's product placement, plain and simple. However, if there is no disclaimer plainly evident, then IMHO, 4WD action need to pull up their socks and be honest that it was a paid advertisement.
does anyone here judge the Solo ads when you drink a can and find out that your man sized thirt is not quenched? or that in reality McDonalds really isn't the healthiest food available?
Viewer discresion (sp?) is not the job of the author, it is of the veiwer. personally, I change channels when ads come on, or fast forward/skip the crud at the start of a DVD.... in this case, I wouldn't watch it anyway as I have no interest in a vehicle I have no particular interest in... same as when you read 4WD Action or similar mags - do you feel that you paid for the advertising when you bought it? or the content? same with a DVD or even a TV show like 4WDTV... of course there is product placement, but it is the choice of you as a veiwer to switch off (or not).
related example - I HATE with a passion the endless promotion of DVD's, signed bats, limited edition tack-o-rama during the cricket commentary on channel 9, so what do I do? watch it on TV with the sound off and the radio on the ABC... much better

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