Thread: Pricing Transparency

The car companies aren't advertising a retail price, are they? So why should they stop publishing "list prices"? Perhaps it's to protect the dealers from buyers with "too much" knowledge of wholesale prices.

Most car reviews show a price for the reviewed vehicle. I wonder how that will be affected.

David M

Originally Posted by LROCV309

The car companies aren't advertising a retail price, are they? So why should they stop publishing "list prices"? Perhaps it's to protect the dealers from buyers with "too much" knowledge of wholesale prices.

Most car reviews show a price for the reviewed vehicle. I wonder how that will be affected.

David M

The media have an exemption as they aren't advertising.

Originally Posted by rmp

The media have an exemption as they aren't advertising.

True, but I can see the consumer complaining about being "misinformed" by an article where the price is quoted and then being told its substantially different. Not because the article would be intentionally misleading, rather for the same reason the car companies have withdrawn their pricing. I can just see the next 4WD article which states something like:

"...The price of new Land Rover is $50,000**...
.
.
.
** Price does not include statutory State or Territory Government stamp duty, registration costs, permit costs, .... , dealer delivery..."

Let's face it whilst the article won't be advertising it will have to rely on manufacturer's supplied prices.

No I think the government has just made things more complicated, than it was, for everyone.

Delivery is added by the dealer as a profit so the cost will vary according to the seller and customer. Painful customer charge them more. They would not be keen for the manufacturer to take even more control of their business. While it would no doubt start off as a fixed fee it would not be long before the manufacturers were putting all kinds of volume and service standards on this just as they do for the vehicles. Really there is no list price as even the dealer does not really know for certain what the manufacturer will charge them for the vehicle.