I'm wondering about your comments Terry.
I think back to the days of older Jags and BMW, etc, etc. They didn't actually offer a lot of fruit...as in a Calais had just as much. However, when you got in a European car, there was always something about them...I think it affected the human psyche. Probably better known as brand snobbery....
Jap cars and less prestigeous European marques have more bells and whistles than my wife's new Merc.....(same applies to BMW, etc)....yet the more posh (

) cars still sell very, very well. I assume every sale is a massive profit for Merc and others.
I just wonder if LR will need to bow to the sales figures of other manufacturers when they currently could sell more LRs than they can make. I wonder if they bank on certain people feeling that others bought the Jeep 'cause they couldn't afford the Land Rover Discovery 4.
I know the Toyo equation s a bit of a spanner in the works to that arguement but I think they commanded a loyal following and are now screwing them. Maybe it's cause I love my LR but when I looked at my mate's Prado (same year as my D4), his interior just didn't look anywhere near as good. All leather like mine but just not the same. I thought the same about the LC200 I looked over recently. Very nice...but not quite the same.
I remember how incredibly good my D4 looked when I picked it up off the show room but it still had way less to offer than other cheaper cars...in the way of gadgets etc. The catch-cry was....you didn't buy it for the fruit, you bought it because it's a LR and is by far the most awarded 4WD in the world. The inferrance that the other gear was low laying fruit....easy to please type offerings.
This is not my opinion, I'm just speculating.
Another side though...
I recently hired an XC90 for a month in the UK......very nice well appointed car. The D4 **** all over it in performance, smoothness and ride but internally it kicked arse. However, I couldn't help wondering what it would look like inside if I did to it, what I've done to my D4. The Discos look pretty flash but they are pretty durable inside and clean really well...I wonder if that can be said for the others?
Cheers,
Kev.
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