In the past I would always fit new pads if I fitted new rotors but that maybe just an old way of thinking for the way old brakes wore.
I think the theory behind it was that as rotors lasted multiple sets of pads, and the pads were the cheaper item. The new pads would wear the high points on an uneven disc. If the disc was replaced, you would want to maintain an even surface as long as possible and it wasn't good to fit uneven pads to new rotors.
Now days with rotors and pads wearing as quick as one another that might be obsolete thinking.

