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Thread: Discovery 5 - back to more basic roots - new section might be needed

  1. #31
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    what? that it looks like the rest of the LR family or the D's were a copy of something?
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  2. #32
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    Discovery 5 - back to more basic roots - new section might be needed

    Quote Originally Posted by Pedro_The_Swift View Post
    what? that it looks like the rest of the LR family or the D's were a copy of something?


    A copy of something - The D1 at least.

    I think the branding they're doing now is great.

  3. #33
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    So next Discovery will be more up market than D4

    http://www.aulro.com/afvb/rss-news-f...tive-news.html

    Still can't work out why they keep going upmarket,i can only presume that is where the $$$ is.

    But surely they will also lose many long term customers along the way?
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  4. #34
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    Quote Originally Posted by scarry View Post
    So next Discovery will be more up market than D4

    http://www.aulro.com/afvb/rss-news-f...tive-news.html

    Still can't work out why they keep going upmarket,i can only presume that is where the $$$ is.

    But surely they will also lose many long term customers along the way?
    You are talking Australian market.
    Look what you can get in UK,they also do low spec 5 and 7 seaters with no low range.
    JLR Australia just doesnt market them here.
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  5. #35
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    Who knows Paul,

    Maybe some of us D4 drivers are future "Defender replacement" drivers.

    I like my D4's comforts...but I am not sure I'd want to go much more up market.
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  6. #36
    Celtoid is offline ChatterBox Silver Subscriber
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    Quote Originally Posted by scarry View Post
    So next Discovery will be more up market than D4

    http://www.aulro.com/afvb/rss-news-f...tive-news.html

    Still can't work out why they keep going upmarket,i can only presume that is where the $$$ is.

    But surely they will also lose many long term customers along the way?
    Yup, I'm with you.

    Up front a Disco 4 seems expensive ..... and it is, stupidly so in this country (as are all LUX Brands). But when you see a LC200 is in the same bracket and they can even easily top the price of a D4 .... and you see some more basic cars starting at $50/60K + .... they don't seem so badly priced after all.

    However .... I can't see why LR would make them more Lux at extra cost. The cars are everywhere 'cause people are willing to pay for that little bit more....LR have hit a sweet spot.

    There are obviously people who are influenced by a bit of Lux but if they had the big numbers of dollars or were willing to spend them, they'd go for the big brother RR (if they need the room of a D4/5) or a RRS. So they either haven't got the bucks or don't see the need to spend so much.

    If you then push the price bracket of everything from the D4/5 upwards, you're surely going to lose a big chunk of buyers, aren't you?

    Unless the new Deefer is then the new D4 .... but all I can visualise is a pyramid and LR would be squeezing towards the top. Meaning, less people have or are willing to spend at the top end. Maybe the new Deefer will lose all its ruggedness and be used as a shopping trolley. :-( Or customers will go elsewhere.

    Dunno.

    Maybe I'm wrong... http://www.aulro.com/afvb/images/smilies/confused.gif

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