A friend asked me what I thought of the Evoque at dinner .
I thought back to my 25 years in the car industry for parallels and replied that, as a stylish "coupe" version of an existing utilitarian model (F2), I would expect it to sell well initially to "Early Adopters" and style conscious.
This phase lasts from about 6 months to a year when the reality of limited room and rearward vision etc takes hold and enough have been sold to become commonplace. A recent example would be the VW Beetle.
After this time the sales will drop to less than 30% of the rate of initial sales, and they will be discounted as the planners will always overestimate ongoing demand.
However if you can keep one long enough, say 30 years they will become a classic, as the small numbers sold and impracticality will ensure only a few survive, and a cult following will grow. EG the series 1 Tickford wagon and falcon XA XB hardtop.
Regards Philip A
