Ranger Wildtrack - $68,888
Amarok V6 Ultimate - $76300
Hilux SR5 - $61319
Navara ST-X - $61058
Prices taken from a quick browse on Carsales at new vehicles once you eliminate the few over the top entries.
I would bet that the new Defender would follow the market leader and pitch it's mainstream model at somewhere around the $70K point. LR are a premium brand and for that I would expect a better level of fit and finish than the Ranger Wildtrack. Whether they release a poverty pack I don't know but I doubt you will see much reduction in price for a "fleet" model as that isn't where the sweet spot is in the market and looking at the Discovery pricing it pans out like this:
TD4 S - $82264 - Povo Pack
TD6 S - $90855 - Povo Pack V6
SD4 SE - $96440 - Midrange 4Cyl
TD6 SE - $99,990 - Midrange V6
Not much in the above for a deep discount for a low end model, lets look at the Ranger market which makes an interesting comparison:
Wildtrack - $68,888
XLT, Midrange model - $64521
XL 4x4 3.2 5 cyl - $38,880, interestingly the 2.2 motor seems to be hard to find but I don't think LR would see much point in competing in the $40K space
Interesting to note where the demand sits in the ute market, the most individual new car ads are for the XLT midrange model and the next highest number of ads is for the Wildtrack at 881.
Ford have a 25K difference in price between the midrange and the base model. LR have a $14K difference between the 4 cyl and $9100 between the 6cyl models. I reckon the Defender is much more likely to follow the Disco pricing model and chase the cashed up tradie market with the Defender with a $65K starting price up to $100K for one with all the fruit.
Regards,
Tote
Go home, your igloo is on fire....
2014 Chile Red L494 RRS Autobiography Supercharged
MY2016 Aintree Green Defender 130 Cab Chassis
1957 Series 1 107 ute - In pieces
Assorted Falcons and Jeeps.....
Bookmarks