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Thread: One question...

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    One question...

    Will the new ‘Defender’ be used by any military anywhere in the world?

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    Yes.
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    Homestar is offline Super Moderator & CA manager Gold Subscriber
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    I wouldn’t have thought so. LR don’t want to touch Military applications any more. They didn’t even tender for the replacement of the Perenties.
    If you need to contact me please email homestarrunnerau@gmail.com - thanks - Gav.

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    Maybe as road vehicles but doubt you'll see one in the field.
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    JDNSW is offline RoverLord Silver Subscriber
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    Quote Originally Posted by Homestar View Post
    I wouldn’t have thought so. LR don’t want to touch Military applications any more. They didn’t even tender for the replacement of the Perenties.
    Don't forget that this was during the period when Ford (or was it BMW?) was trying to sell the company. Certainly not under current management. And the requirements for the tender, which, from memory, included a very long service contract, were not likely to be considered when you are trying to sell the company.

    Of course, this does not mean they would bid on a similar contract today, but it is not evidence that they would not, if a similar situation arose today.
    John

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    Staff car maybe.....won’t see them in combat, combat car are purpose built thee day.

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    Quote Originally Posted by JDNSW View Post
    Don't forget that this was during the period when Ford (or was it BMW?) was trying to sell the company. Certainly not under current management. And the requirements for the tender, which, from memory, included a very long service contract, were not likely to be considered when you are trying to sell the company.

    Of course, this does not mean they would bid on a similar contract today, but it is not evidence that they would not, if a similar situation arose today.
    Yes it was Ford. Ford saw Land Rover as a premium product, it was part of the Premier Automotive Group along with Jaguar, Aston Martin, Lincoln, Mercury and Volvo. As such a military contract did not fit with their market positoning and I think Ford were pretty keen to let Defender wither and die.

    Probably where all the rot started. Conversely, a lot of the stuff Ford put in place enabled Tata to make it the success it is today.

    Cheers,
    Jon

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    Quote Originally Posted by jon3950 View Post
    Yes it was Ford. Ford saw Land Rover as a premium product, it was part of the Premier Automotive Group along with Jaguar, Aston Martin, Lincoln, Mercury and Volvo. As such a military contract did not fit with their market positoning and I think Ford were pretty keen to let Defender wither and die.

    Probably where all the rot started. Conversely, a lot of the stuff Ford put in place enabled Tata to make it the success it is today.

    Cheers,
    Jon
    This.

    As I've mentioned in the past, BMW were trying to expand military, Australia was to be the engineering base for military vehicles world wide but Ford canned the lot.
    They didn't care for the Defender at all, it didn't fit into PAG's plans.

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    Homestar is offline Super Moderator & CA manager Gold Subscriber
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    I think there are too many wearing Rose coloured glasses here - do you seriously think the Latte sipping board of JLR would even consider such a low production run and do you think there is a model that would even pass basic inspection by any Military as being suitable for their needs or think that it could be modified to suit? I can’t see anything in their line up that would come close no matter what you did to it.

    Even the 660 or 663 or whatever it is called - I’m still not convinced that is even going to make it to production yet and if it does it will be a shiny, high end nod to what the Defender was, not a true, rugged, go anywhere vehicle.

    As Weeds says, maybe as a staff car for top shiny bums, but even that’s a stretch IMO.

    Lets dig this thread up in 10 years and see what happened. 😉
    If you need to contact me please email homestarrunnerau@gmail.com - thanks - Gav.

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    ...sorry to say, I agree with Homestar.

    There are a lot of rose coloured views of Land Rovers design priorities and their narrow market profile. Gerry McGoverns ‘cohesive’ design aesthetic just means every vehicle is essentially the same.

    There is no way on earth any military would ever choose a monocoque aluminium framed urban SUV for any purpose. I doubt the new ‘Defender’ will be fit for purpose for anything more than the occasional weekend bush jaunt.

    .::it’s pretty funny that it might still be called a ‘Defender’ - it actually says it all about Gerry’s delusional rose coloured blinkers. SUV663 is a better name. .

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