The engine is the hardest decision by far, I think. The appeal of a straight six petrol is obvious though.
Things I would definitely order from LR:
18” wheels with all-terrain tyres
Air suspension
As many lockers as they’ll sell me
Winch
Recovery points (are these not built in?)
Mud flaps (if they aren’t the rigid kind that would snap off when rock crawling)
Ladder to roof
TPMS
On-board air compressor
Appliance white
Driver’s seat memory (my wife’s nearly a foot shorter than me)
Apple car play
Things LR would be competing with 3rd parties for:
Front bar
Sliders
RAI/snorkel
Cargo barrier
2nd battery (if they offer one, I think I saw a rumour)
Things I already know will be third party rather than genuine:
Roof rack
Bookmarks