Funny , LRs main market for Defender was organisations that needed extreme off road ability like charities such as bomb clearing, the UN, and for the 90 British farmers.
SWB 4x4s have never been successful in Australia. The 2 door Prado , the 2 door Pajero, the 90 itself even the 2door Rav4 died a quick death. If they bring the 90 in, then it will sell initially to "early adopters" but after a relatively short time will be discontinued. How many 2 door Evoques do you see? I saw one at my local supermarket and had to do a double take as I have never seen one before or since.
I think the Defender 110 will be successful as the old one never was as it looks like a viable alternative to Prado. BUT the pricing will be the thing that kills or makes it. GBP 45K starting price in UK. Hmmm.
That is about AUD 80K and add some options like metallic paint and 100K is in sight. Even Mercedes don't charge that for the ute anyway which is rumoured to be discontinued due to poor sales.
Regards PhilipA

