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Thread: Defender Commercial model

  1. #11
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    Funny , LRs main market for Defender was organisations that needed extreme off road ability like charities such as bomb clearing, the UN, and for the 90 British farmers.

    SWB 4x4s have never been successful in Australia. The 2 door Prado , the 2 door Pajero, the 90 itself even the 2door Rav4 died a quick death. If they bring the 90 in, then it will sell initially to "early adopters" but after a relatively short time will be discontinued. How many 2 door Evoques do you see? I saw one at my local supermarket and had to do a double take as I have never seen one before or since.

    I think the Defender 110 will be successful as the old one never was as it looks like a viable alternative to Prado. BUT the pricing will be the thing that kills or makes it. GBP 45K starting price in UK. Hmmm.
    That is about AUD 80K and add some options like metallic paint and 100K is in sight. Even Mercedes don't charge that for the ute anyway which is rumoured to be discontinued due to poor sales.
    Regards PhilipA

  2. #12
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    other options

    I was looking at other options to replace the 110 defender tray back when the G wagon was being promoted at the AFAC conference in Brisbane. They wanted 105K for the cab chassis and would throw in an aly tray. If I just wanted a run around without the tray the Jimni win hands down.

    Unfortunately the new thing doesn't come close. Maybe the latte set designers need to get out of the UK and have a look at outback Oz.

  3. #13
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    Looks pretty Outback friendly

  4. #14
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    Quote Originally Posted by blackrangie View Post
    Looks pretty Outback friendly

    No, he's just spilt his latte on it.
    Arapiles
    2014 D4 HSE

  5. #15
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    Quote Originally Posted by Arapiles View Post
    No, he's just spilt his latte on it.
    Bwahahaha! Defender Commercial model

    (And my piccolo nearly went everywhere!Defender Commercial modelDefender Commercial model)

  6. #16
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    There is an article on News.com.au about Oz release, presumably from LRA which states 110 pricing will start at 70K plus on road costs.
    Near as dammit to 80K.
    Australia will never get enough initial volume so they will at first sell well, but at 80K starters there won't be too many Prado buyers wanting a 2 litre diesel Defender, particularly if they want to tow. So in the longer term the volumes will be modest.

    Regards PhilipA

  7. #17
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    Quote Originally Posted by PhilipA View Post
    There is an article on News.com.au about Oz release, presumably from LRA which states 110 pricing will start at 70K plus on road costs.
    Near as dammit to 80K.
    Australia will never get enough initial volume so they will at first sell well, but at 80K starters there won't be too many Prado buyers wanting a 2 litre diesel Defender, particularly if they want to tow. So in the longer term the volumes will be modest.

    Regards PhilipA

    And if they want to take customers from say LC owners,I don’t think to many will be jumping at a 4cyl 2L diesel with a small fuel tank,particularly if towing,which is a huge portion of their sales.

    In fact without a large diesel,here in Aus,sales are not going to be great.
    Paul

    D2,D2,D2a,D4,'09 Defender 110(sons), all moved on.

    '56 S1,been in the family since...'56
    Comes out of hibernation every few months for a run

  8. #18
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    Yeah the 85L fuel capacity for the diesel is definitely a real limitation. The 2L diesel will probably tow just fine, only at higher revs and/or lower gears. Ford are heading that way with their 10-speed auto tranny and smaller engines. The question in my mind is range.

  9. #19
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    Quote Originally Posted by TB View Post
    Yeah the 85L fuel capacity for the diesel is definitely a real limitation. The 2L diesel will probably tow just fine, only at higher revs and/or lower gears. Ford are heading that way with their 10-speed auto tranny and smaller engines. The question in my mind is range.
    And thinking more about it,some are pushing petrols,remote touring with one means decanting and carrying a fair bit of fuel,which is not real ideal,no where near as safe as diesel.

    And towing,with a petrol and an 85L tank would be a PITA.Its enough of a PITA towing a large van with our diesel,which has a usable of around 76l.
    Paul

    D2,D2,D2a,D4,'09 Defender 110(sons), all moved on.

    '56 S1,been in the family since...'56
    Comes out of hibernation every few months for a run

  10. #20
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    Testing
    1998 Discovery 300TDi Manual SE7
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    "Make the lie big, make it simple, keep saying it, and eventually they will believe it." -- a warning from Adolf Hitler
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    'If everyone colludes in believing that war is the norm, nobody will recognize the imperative of peace." -- Anne Deveson
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