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Thread: Land Rover doesn't understand Australia - no ute !

  1. #91
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    That Bronco and Defender 2 are a dead ringer. The Ford badge isn't doing much for me but it will be interesting to see them together. Cheers

  2. #92
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    When I was at Leyland T&B in the 1970's more than half of Land Rover sales were cab & chassis with PMC dropside body. Most were sold to primary producers. Recreational new vehicle sales were miniscule. Most other sales were to government and semi-government bodies. Recreational buyers bought second-hand vehicles for their fishing, touring, and camping vehicles. Nowadays recreational and life style buyers are cashed up and buy new luxury and expensive Discos and RR's. In the 70's RR's were mostly sold to business and professional people. Very popular with the medical profession. Buy a tax deductible RR to drive out to the likewise tax deductible vineyards and stud farms.
    URSUSMAJOR

  3. #93
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    Quote Originally Posted by johntins View Post

    IMO, Mercedes cheapened their brand entering this market
    IMHO, while Mercedes was part of iconic motoring history, since late 1800's. Mercedes now is nothing more than poorly built unreliable rubbish.
    Regards
    Daz


  4. #94
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    Quote Originally Posted by DazzaTD5 View Post
    IMHO, while Mercedes was part of iconic motoring history, since late 1800's. Mercedes now is nothing more than poorly built unreliable rubbish.
    they are used as taxi's in germany
    Quote Originally Posted by DazzaTD5 View Post
    Its a land Rover Defender... you need a real mechanic

  5. #95
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    yup .. Merc's are taxis in Germany .. was there recently. Most common taxis are Mercedes and VW. Mainstream cars for sure. Not premium

  6. #96
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    There are a lot more premium Mercs etc in Germany the here. The price of A6 and A8 Audis here make them prohibitive whereas they are much more common in Germany. The low end Euros here really are ordinary. Mazda 3 for example is a much better car at any price compared to small Merc, BMW Audi etc.

    There is a saying in Germany that you buy a Mercedes you buy the road...

    But the most common cars are VW and Audi in Germany. They are very parochial about their car industry. I know a tech there who drives a Mazda to and from the Merc factory for a reason Land Rover doesn't understand Australia - no ute !. German autos don't lead like they did in the 70's and 80's.

    Cheers

  7. #97
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    BMW and Mercedes must be doing something right as they each sell over 2.5 million vehicles a year which is 1.5 to 2 times more than what they sold 10 years ago.

    I always expected JLR to take on BMW and Mercedes with a strong brand of cars across Jaguar, Land Rover, and Range Rover but apparently JLR canít compete on sales despite having the better products. Hence the change to compete as a low volume boutique brand instead.

  8. #98
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    The difference between Mercedes and Land Rover is that Mercedes sells less and less of its high end cars each year and has relied on the low end. I recall John Cadogan crunching the numbers a while ago.
    Life is just a series of obstacles preventing you from taking a nap.

  9. #99
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    Quote Originally Posted by cripesamighty View Post
    The difference between Mercedes and Land Rover is .....
    Actually the main difference between them is psychological.
    Mercedes(and BMW) shift to high priced, higher end products but actually improved their standing in the community about perceived quality.
    Whether the quality is there no longer matters .. people now assume that the quality of their vehicles is solid.

    LR tried to go more upmarket with all their products too, but they just couldn't get quality right.
    That in itself isn't the problem .. the aftermath .. support subsequently failed them too.
    If they had some decent support for the issues, I doubt that most people would view the products as unreliable.

    Yesterday at work the other new guy(we're the new trainees) asked if I've had any issues with my D1.
    I'm thinking ... odd question to ask about a vehicle.
    It's obvious that this is on some folks minds. I'm sure had it been a cruiser or patrol, his question would have been more along the lines of ... "is it good off road, do you go off road much" etc.

    And no!!! .. it hasn't had any issues. It's had wear and tear items expected of a vehicle at 400K klms, and it survived an incompetent mechanic's(that's me) attempt to kill it ... was basically my answer.

    No matter how good any Defer ute could have been .. could have been indestructible, the average punter would never have bought it. They're toyota/nissan/ford brides now.
    Any $s spend on development of such a vehicle .. to sell a couple thousand per year = bad investment, especially at a time when all new car sales aren't doing so well around the globe.
    I recently read that the US market is down about the same rate as we are.

    LR need to lift their game, both, their quality AND customer service.
    If people want an entertainment system that doesn't fail on them so that JD Power can raise it's reliability standing .. then that's what they need to do.
    Cheers,
    Arthur.

    '99 D1 300 Tdi Auto

  10. #100
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    Quote Originally Posted by DiscoDB View Post
    BMW and Mercedes must be doing something right as they each sell over 2.5 million vehicles a year which is 1.5 to 2 times more than what they sold 10 years ago.

    I always expected JLR to take on BMW and Mercedes with a strong brand of cars across Jaguar, Land Rover, and Range Rover but apparently JLR canít compete on sales despite having the better products. Hence the change to compete as a low volume boutique brand instead.
    They certainly know how to advertise. It's brand snobbery at its best. They look beautiful too...anesthetics is such a big part of the equation. The high end ones still made in Germany are desirable but the cost to Australians is huge.

    Cheers

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