Land Rover doesn't understand Australia - no ute !

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Originally Posted by DiscoDB

Manic - the change is best summarised by JLR’s Chief Commercial Officer:

JLR plans to scale back its sales ambitions in favor of profits. The plan had been to focus on being a more boutique manufacturer that has the power to entice customers without the need for a discount, Braeutigam said.

“We feel our brands are so premium, so exclusive, that we want to create demand, not push supply,” he said.

Translated - pretentious profit takers.

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Its smart business, dont make loads of rubbish like great wall, make enough great products to make good profit.

Brand integrity has value.

Land rover built an iconic brand for adventure and utility. Range Rover for luxury.

Three solid pillars which supported everything they sold.


Now two of the pillars have been replaced with fresh styrofoam

They have:
Luxury , Leisure , Dual purpose.

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I can have a luxury drive in a Mercedes

I can have a leisurely drive in a Lotus Elise.

And what are the dual purposes they speak of?

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They have all their eggs in one big SUV basket. And the pillars that set their range apart from the likes of BMW/Lexus/Mercedes have gone.

They need the Defender to provide some integrity. If it doesn't offer some utility beyond the other SUV offerings, and SUV sales start to dip - Tata might be jumping ship in the not too distant future! The new defender is that important IMO.

I know some on here are already convinced Land Rover have got it right. I am yet to be convinced. I will be happy if we start to see it succeed as a service/utility vehicle.

Quote:

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Originally Posted by manic

Brand integrity has value.

Land rover built an iconic brand for adventure and utility. Range Rover for luxury.

Three solid pillars which supported everything they sold.


Now two of the pillars have been replaced with fresh styrofoam

They have:
Luxury , Leisure , Dual purpose.

---

I can have a luxury drive in a Mercedes

I can have a leisurely drive in a Lotus Elise.

And what are the dual purposes they speak of?

---


They have all their eggs in one big SUV basket. And the pillars that set their range apart from the likes of BMW/Lexus/Mercedes have gone.

They need the Defender to provide some integrity. If it doesn't convince and SUV sales dip- Tata might be jumping ship in the not too distant future! The new defender is that important IMO

I know some on here are already convinced Land Rover have got it right. I am yet to be convinced. I will be happy to see it succeed as a service/utility vehicle.

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Dual purpose is what i want, i don't want to drive a brick around OZ, i want to drive hard tracks, i want to drive in durable comfort and i want my wife and i to be safe at the same time.
LR nailed it with the new defender for me, i would have never bought the old one. Just my opinion for my needs.

Yes , but I think globally there are more people who need to throw some stuff in the back of a ute than drive off-road for fun.

You and the wife will love the new purchase I am sure. It should also take you everywhere your Rangie has. Please post some videos of it on the hard tracks! Do you have a delivery ETA yet?

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Originally Posted by manic

Yes , but I think globally there are more people who need to throw some stuff in the back of a ute than drive off-road for fun.

You and the wife will love the new purchase I am sure. It should also take you everywhere your Rangie has. Please post some videos of it on the hard tracks! Do you have a delivery ETA yet?

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Maybe, but most can make do with a covered ute would you not agree.

And have the security to park anywhere avoiding sticky fingers + ability to take up to 7 passengers and 8 with 130.

It covers most bases.

Who knows in 2 years we may see a 90/110/130 ute

Heres some screenshots of an old DC100 video, utes were on the drawing board from day 1.

I'm not worried too much about ETA, based on what I've heard from rumours, maybe somewhere between Q1 and Q2 2020

Hugely excited!



https://uploads.tapatalk-cdn.com/201...18971ef30d.jpghttps://uploads.tapatalk-cdn.com/201...df2a5b7c61.jpg

The Bronco Sport/LR Defender

https://uploads.tapatalk-cdn.com/201...0f39cee7d9.jpg

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Originally Posted by ozscott

The Bronco Sport/LR Defender

https://uploads.tapatalk-cdn.com/201...0f39cee7d9.jpg

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I reckon, imo the bronco has some very similar lines based off the buggy [emoji1787]

looks like a nissan cube

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Originally Posted by Eevo

looks like a nissan cube

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....and then there is the cubed Nissan Cube for Eevo and his minions.....

https://uploads.tapatalk-cdn.com/201...35bc7274a8.jpg

Sorry Eevo - I have been drinking too much again....

Looks like Herman Munster's head.