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Thread: Defender Sport + Sport EV

  1. #11
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    Defender Sport + Sport EV

    You could say the sport “small” versions are just bringing back the Freelander in 3 styles - Range Rover, New Disco, and now New Defender styling.

  2. #12
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    From a marketing POV it's trying to introduce the brand to a younger (single, couples) market, then hopefully keep them following through with the full size versions as their purchasing power and family grows.

    But it just dilutes the standing and history of the badge.

  3. #13
    VladTepes's Avatar
    VladTepes is offline Major Part of the Heart and Soul of AULRO Subscriber
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    Sure but only
    younger (single, couples) that have $60K+ to spend on a car.
    It's not broken. It's "Carbon Neutral".


    gone


    1993 Defender 110 ute "Doris"
    1994 Range Rover Vogue LSE "The Luxo-Barge"
    1994 Defender 130 HCPU "Rolly"
    1996 Discovery 1

    current

    1995 Defender 130 HCPU and Suzuki GSX1400


  4. #14
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    Their decision to do a family of defenders, is smart, it works for RR, it works for Disco, it will work for Defender.

    Dilute? Hmm , RR is more RR than it has ever been, despite those "diluting" little Evoque and velars getting around that every girl wants Defender Sport + Sport EV Same goes for disco.

    The people that make these calls have solid business cases, worked out by people much smarter than us.

    The naysayers were around when evoque was released 25k per year they said.

    Whatever helps LR succeed, im all for, just means more money for more potential models, like SVX, 130 & Utes etc.

    Remember nothing is fact here yet until we hear from LR

  5. #15
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    I love Land Rover / Range Rover. After all I have a few of them (55 - 98). Series I, II, III, Perentie, 101, Range rover 2 Door, Range Rover 4 Door, Freelander, Discovery, etc....

    I want a new Defender.

    But FFS - so many of them look the same and occupy the same price bracket.... Defender Sport + Sport EV
    54 Series 1 86
    61 Series 2 109 - Club Rego
    76 2 Door Range Rover
    78 101 Forward Control - Club Rego
    88 Perentie FFR - Club Rego
    90 4 Door Range Rover - Club Rego
    93 Discovery 1 200 Tdi - Club Rego
    98 Freelander 1 - Full Rego
    22 Defedner 90 - Full rego

  6. #16
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  7. #17
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    We have been riding our motorcycle through UK and Europe for last 6mths, and going by seat of the pants numbers seen on the roads all over, without Freelander's/ Disco sports and Evoques Land Rover would not exist. Hopefully if LR get the R word right this time, new Defender will strengthen that. I know it certainly has made me think it may be time to upgrade from my 300tdi RRC (not sell it mind just get it a mate).

  8. #18
    DiscoMick Guest
    Quote Originally Posted by DiscoDB View Post
    That's a really interesting article, thanks for sharing it.
    It sounds like the 25,000 pound Defender might be the vehicle that would suit our needs at an affordable price.
    The Disco Sport and Evoque are LRs top sellers now.

  9. #19
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    So this cheapie Defender will be based on the ewok platform which means an east-west engine layout - yuk .
    MY08 TDV6 SE D3- permagrin ooh yeah
    2004 Jayco Freedom tin tent
    1998 Triumph Daytona T595
    1974 VW Kombi bus
    1958 Holden FC special sedan

  10. #20
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    It has the potential to be a really good seller, without impacting on Evoque or Discovery Sport sales. Especially if it’s cheaper and is a lot different, eg broad range single range 9 speed auto.
    L322 tdv8 poverty pack - wow
    Perentie 110 wagon ARN 49-107 (probably selling) turbo, p/steer, RFSV front axle/trutrack, HF, gullwing windows, double jerrys etc.
    Perentie 110 wagon ARN 48-699 another project
    Track Trailer ARN 200-117
    REMLR # 137

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