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Thread: Defender cost vs wages

  1. #1
    Join Date
    May 2019
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    Defender cost vs wages

    All,

    With all the hoo haw around how much these things cost I thought I dig a little into wages for the last 40-ish years and the cost of a Defender 110 (for want of a benchmark)

    Year Ave Aust Wage Cost of D-110 % of wages
    1990 $28000 $43000 153%
    2000 $41500 $42000 101%
    2003 $48360 $47000 97%
    2010 $67600 $49000 72%
    2016 $78000 $48000 62%
    2019 $85800 $70000 82%

    Kind of interesting...
    The price of a new Defender has not significantly changed for many years but as wages increased they are "perceived" to be more affordable. The price of the new one today is really on par with one circa 2008. .. .. in this comparison.

    FYI: 2003 was when I bought my first new Defender and I recall it being around $54k drive away.

  2. #2
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    Thanks for posting a visual of reality.

    Some people just dont see it.

    Cheers
    Tombie

    D4 MY11
    - Just about the way I want it.
    D90 MY15 - Just about the way Mrs Tombie wants it.
    D2 TD5 - Bugger me, Its Back again! Time to have some fun.

    Tesla Cybertruck Tri-Motor AWD
    On order...due 2021
    Gone - D1 AZZKIKR - 5.0L Supercharged with the lot
    Gone - Tombraider Defender - Lara

    And for two wheels:
    2007 Suzuki M109R Boulevard Limited - 1800cc of V-twin goodness
    2020 Suzuki Katana - Just Send It

  3. #3
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    Tuross Head, South Coast, NSW
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    I have always thought that such a comparison should be price v disposable income, not price v gross income.

    If unavoidable costs take up more of the total income then the cost of a vehicle becomes a bigger percentage of the disposable income.

    Has anyone seen figures for such a comparison? It is much more complicated and maybe has too many variables to be useful.

    1973 Series III LWB 1983 - 2006
    1998 300 Tdi Defender Trayback 2006 - often fitted with a Trayon slide-on camper.

  4. #4
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  5. #5
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    I recall a new Stage One 3.9D was in the area of $40,000 in 1983 , If i'm not mistaken , probably am. Thought it was Outrageously high , I was on about $23,000 gross then and was relying on payday to payday $ to keep my '64 Series 2A on the road.

  6. #6
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    May 2014
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    Point Cook, VIC
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    Defender cost vs wages

    Quote Originally Posted by Rob66 View Post
    All,

    With all the hoo haw around how much these things cost I thought I dig a little into wages for the last 40-ish years and the cost of a Defender 110 (for want of a benchmark)

    Year Ave Aust Wage Cost of D-110 % of wages
    1990 $28000 $43000 153%
    2000 $41500 $42000 101%
    2003 $48360 $47000 97%
    2010 $67600 $49000 72%
    2016 $78000 $48000 62%
    2019 $85800 $70000 82%
    .
    That trend was going so good until 2019. Defender cost vs wages


  7. #7
    Join Date
    Jan 1970
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    Central West NSW
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    23,885
    The other point, of course, is that the number that ought to be looked at is the median income, not the mean (also referred to as average).

    And yes, the figure used should be the disposable income. For the majority of Australians, real disposable income has been static or falling over at least the last ten years, and probably longer, as non-discretionary costs such as rent, power, fuel, insurance, taxes have increased faster than income. Home owners may be a little better off, as falling interest rates reduce mortgage payments, but for new buyers and for those who have refinanced, the soaring price of homes has probably more than compensated for lower interest rates.

    And for those dependent on investments, the falling interest rates are disastrous.
    John

    JDNSW
    1986 110 County 3.9 diesel
    1970 2a 109 2.25 petrol

  8. #8
    Join Date
    May 2014
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    Point Cook, VIC
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    Have to love the use of statistics.

    In 1975 the cheapest SIII cost $4,185 or 54% of average full time earnings. The Range Rover was $10,684 or 140% of average earnings.

    Today the Range Rover starts at well over 200% and the Defender at 82%. Add a few typical options and that jumps quickly to 100%.

    So in real terms across the board Land Rovers today cost a lot more than they did in the mid 70’s. They have gone more up market and yes certainly a better product, but less affordable all the same.

    Interestingly, most of the workhorse utes in the market today are in relative terms still between the price of the Series 3 in 1975 and the Old Defender in 2016.

    Which only serves to reiterate that the missing product in the Land Rover range is at the entry point closer to 60% of average earnings for the tradies and farmers around the $50K mark. This would be a sales success.

  9. #9
    Join Date
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    Quote Originally Posted by DiscoDB View Post
    That trend was going so good until 2019. Defender cost vs wages


    The trend is actually worse,as you don't get much new Defender for $70K.

    In fact there isn't much for less than $100K drive away,particularly if you want a petrol.
    paul

    D4 MY12 white,2.7(with a few more killer wasps) rear air,e diff,xenons,arb bar,7 seat ,18" bfg KO2

    2009 Defender 110 (son's)ARB
    bar,snorkle,rocksliders,rack,KM3's,BAS chip

    '56 S1,been in the family since...'56

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