My MIL just spent $25k on a well used HiAce camper. Its the newer shape (i think its a 2012 model?) with inverter, battery, fridge, gas cooker etc. She has little idea how any of it actually works...
But she loves it!
Theres heaps of people in campervans all over the place - hire ones or cheapies they found online. Whether that interest extends into 4x4 vehicles i dunno. Maybe if you included a driver training day as part of the deal? Then people who usually travel in a van might feel they could jump up to a 4x4?
FINN - '72 88" S3 - 2.286 petrol - yet to go on it's first adventure
SOLD - '08 D3 4.0 V6 - 265/65/R17 on X5 rims
GONE '96 D1 300Tdi - 2" lift, 32" tyres, HD rear axles, lockers :(
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