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Thread: The future of Jaguar Land Rover: JLR design boss reveals all*

  1. #1
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    The future of Jaguar Land Rover: JLR design boss reveals all*

    Gerry McGovern’s new role is helping to define JLR brands, not just the look, while encouraging designers to think big and dream...

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  2. #2
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    Quote Originally Posted by RSS News Robot View Post
    Gerry McGovern’s new role is helping to define JLR brands, not just the look, while encouraging designers to think big and dream...

    More...
    Only half tongue in cheek, so this 'pimp in a purple sport coat' who is so enamored with 'luxury consumerism' (as per the article) is responsible for the disaster that was the 'new Defender' design and so now is being rewarded for it by taking this design approach across the entire line and all brands? The roots of Land Rover, if they weren't already dead, may have just been poisoned with all the article implies. Happy to keep my County and Perenties and supplement with Ranger, Bronco, Toyota, Grenadier or Jeep as needed until things (if things) swing back.
    Scratching my teenage itch now that I'm in my midlife crisis...
    '87 110 County 4BD1+T+LP (Godzilla)
    '88 110 Perentie Cargo 4BD1+T+LP (Thing1)
    '91 110 Perentie Cargo 4BD1+T+LP (Thing2)

  3. #3
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    Quote Originally Posted by tc_s1 View Post
    Only half tongue in cheek, so this 'pimp in a purple sport coat' who is so enamored with 'luxury consumerism' (as per the article) is responsible for the disaster that was the 'new Defender' design and so now is being rewarded for it by taking this design approach across the entire line and all brands? The roots of Land Rover, if they weren't already dead, may have just been poisoned with all the article implies. Happy to keep my County and Perenties and supplement with Ranger, Bronco, Toyota, Grenadier or Jeep as needed until things (if things) swing back.
    ummm .....swing back to what?
    what are you hoping to happen?

  4. #4
    Join Date
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    Quote Originally Posted by ramblingboy42 View Post
    ummm .....swing back to what?
    what are you hoping to happen?
    Hoping there would be more basic offroader, ute and ag vehicles; reality sets in on this however and hope is dashed both by what we've seen coming out of the company as well as the implications within the article.
    Scratching my teenage itch now that I'm in my midlife crisis...
    '87 110 County 4BD1+T+LP (Godzilla)
    '88 110 Perentie Cargo 4BD1+T+LP (Thing1)
    '91 110 Perentie Cargo 4BD1+T+LP (Thing2)

  5. #5
    Join Date
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    The new Gold Coast, after ocean rises,Queensland
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    yes, McGovern knows where his markets lie, and Australia isn't one of those places.

    vast distances to be covered and untamed roads aren't really in his vocabulary.

  6. #6
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    Brisbane south side
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    Gerry has become the Chris Bangle of LR.

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