I was talking to a guy l know at Lyntons, and he mentioned about the new Defender 90.
He mentioned that the usual price for a D90 is $49,990 + on roads.
At that price the dealership make around $2,800.00.
So margin is very little.
LRA have imported such a large number of Def's, that they ended up with to many on the docks.
So the price of $39,990.00 on road is pretty amazing, to clear the stock.
Lyntons have sold a huge amount since the promotion, but not a money spinner for the dealership, but mostlyhoping that the buyers buy servicing etc.
So $39,990 for the 90 & $49,990 for the 110 is a deal you cannot pass up, if you are a new buyer.
I would be a bit ticked off, if a bought a Def a few months ago, at $10K more.

After looking at one yesterday, l have got to say that the new 90 is a really nice unit!!!
Bookmarks