Evoque

[Mike_S]

Thought this may be interesting to a few, this post was made on the G4 owners club forum by our resident JLR employee

The next wave of positive media coverage of the new Range Rover Evoque begins this week with the first independent driving impressions.

Leading the media coverage is the BBC's Top Gear magazine. Top Gear is the biggest automotive global media group and we have allowed them to publish ahead of other magazines to ensure they can set the tone of the drive impressions coverage globally.

For the first time ever, Top Gear has created four different front covers, with the objective that these magazines become collectors' items. It goes on sale in the UK this week, and will be rolled out across major markets in the next few weeks.

The coverage is 15 pages long and is very positive about all of our key messages, including capability, with the car driven in the desert, snow and ice, on the open road and in the city.

A summary of the coverage can be viewed online www.topgear.com/
Autocar have also got some good coverage.......

This probably explains the number of unregistered Evoques I've seen out and about in the last few weeks, these are now the press cars

[Pedro_The_Swift]

It all sounds wonderfully prepackaged.

I hope the engineers spent as much time on it as the public relations department

[Psimpson7]

saw a few last week when I was in the UK. They look excellent on the road.

Also 18000 pre orders!

[funkyfedaykin]

I'm still a bit confused about the target of the Evoque. Is it meant to be a "baby" range rover?

JLR seem to be upping their game, not nessercarily by building better cars, but by making more models & lots of marketing.

[solmanic]

Top Gear reviewed it last Sunday night in the UK and gave it the thumbs up. James May drove it through the Nevada desert over flat rocky ground, up a rocky gully (it got stuck there) and over sand dunes - all on standard tyres. The summary was it performs adequately off-road, definitely better than most city biased SUVs and had the "feel" of a Range Rover. They also gave a big tick for the styling.

James then proceeded to Las Vegas to pick up Cher - but "she" turned out to be a male Cher impersonator. Personally I couldn't have told the difference at five paces.

[inside]

I'm still a bit confused about the target of the Evoque. Is it meant to be a "baby" range rover?

So you mean I can get a Audi Q5, a BMW X3 or a Range Rover? Think I'll go the Rangie....

This is what LR want you to think.

[funkyfedaykin]

So you mean I can get a Audi Q5, a BMW X3 or a Range Rover? Think I'll go the Rangie....

This is what LR want you to think.

Right. But really I just buying a Freelander with a new dress & nice jewellery?

[Mike_S]

I never buy TG magazine as it's 95% adverts, but I might get this one for the Evoque write up. It's a vehicle we're interested in for a few years time, SWMBO really likes them.

[big guy]

The Evogue cost an estimated $500 million in developement and it shows.

Its also predicted that it can single handedly pull LandRover out of the RED.

Go the Evogue, hope it does well.

Top gear UK season 17 episode 3. Go watch it, one of the best episodes for a long time. Killer Mclaren on there too.

[PAT303]

I'm looking at replacing the L322 with one when I move to Perth. Pat