DEFENDER designer VS BOLLINGER designer

[timax]

Screen Shot 2018-10-14 at 9.28.32 pm.jpgScreen Shot 2018-10-14 at 9.27.18 pm.jpg
Nothing really to say........

[goingbush]

just so as to not confuse the issue, thats Robert Bollinger on the Left . 'nuff said !!

[weeds]

I think Land Rover as making a mistake by not releasing any info.........

Weather or not the Bollinger will make it to Australia as least it has punter and allowing pre-orders.

With such a big delay in Land Rover releasing a ute punters are off finding other solutions.

[Zeros]

I think Land Rover as making a mistake by not releasing any info.........

Weather or not the Bollinger will make it to Australia as least it has punter and allowing pre-orders.

With such a big delay in Land Rover releasing a ute punters are off finding other solutions.

They have been for years anyway Weeds.

But I totally agree. Land Rover should have prioritised the redevelopment of Defender at least 10 years ago. Without it they have ignored their roots and lost significant off road and work vehicle cred.

Instead they’ve focussed entirely in the lilac jacket wearing market and it’s going to come back to bite them, because city slickers don’t really need 4x4 vehicles and the brand will die a slow painful death when the market for big bling SUVs collapses for environmental, fuel economy and other trend related reasons.

The ‘image’ of adventure is for tossers and that’s all Land Rover has been interested in for a long time now. Actually using a vehicle for adventure and fieldwork requires a different kind of vehicle than Land Rover currently make. The next Defender will most likely fill the D4 market, as the D5 became a Range Rover. If they release a ute version it might compete with the booming mid-duty ute sector, but I doubt they’ll be winning any defence, mining or serious bush/desert work contracts because it will be too fancy. In fact it might be farcical to even call it a Defender. They’ll have Mercedes X and G Wagen in their sights, not the real working market.

They should have given Bollinger a job perhaps, because Gerry McFancyduds has no idea.

[goingbush]

Very Well said .

[gromit]

It'll be interesting to see if Ineos comes to fruition.
Ineos Grenadier: prototypes due in 2018 under new engineering deal | Autocar


Colin

[goingbush]

Jim Ratcliffe has missed the boat too. He should get on board with Bollinger.

[timax]

There is room for more.
What im liking with Jims idea and Bollinger is that they want to build basic work style trucks rather than spaceships.
I have a real problem with companies like Honda and BMW who seem to think that if its electric then it must look futuristic and have electric blue pinstripes or something. VW on the other hand have it right in that you can buy a Golf in petrol , diesel , electric and in variations but it still just looks like a Golf.

[Zeros]

...so how do I buy a Bollinger B1? Looked their website, but nowhere to sign up!

[gromit]

What im liking with Jims idea and Bollinger is that they want to build basic work style trucks rather than spaceships.

It'll be interesting to see if that approach works financially.
You only have to look at Defender sales towards the end of production to see that there is a limited market.

It'll be interesting to see how (and if) Ineos & Bollinger designs turn into reality. Bollinger looks more like a Land Rover than a Land Rover but they are making low cost panels without having to invest in tooling a bit like Land Rover did back in the 40's ! The 'chassis' in the prototype looked like it would be non-repairable in an accident but, to be fair, it's only a prototype.
It is very much wait & see because reality may be very different to what they are testing right now.

Land Rover have been providing what the current mainstream market needs and have become very successful. They held on to the Defender and I'm sure it would have been a loss-leader for them towards the end. If they now branch off into making work style trucks they compete head on with companies that already have a massive foothold in this market. It may also tarnish their current, and very successful, 'upmarket' image.
It would make more sense for Tata to create another 'brand' to capture the work truck market. The reverse of Toyota creating Lexus and Nissan creating Infinity.

I'm sure these sort of discussions will continue until Ineos, Bollinger or even Land Rover release something we are all happy with. I'm not going to hold my breath waiting........

Colin