LR Magazine????

[drivesafe]

Has anybody else received a copy of Land Rover’s Onelife magazine.

This has got to be one the biggest wastes of paper I have come across.

If it’s meant as a form of advertising, the problem is, what are they trying to advertise. It’s certainly not Land Rovers.

In the entire magazine there is just one interesting picture and even that is so small it was a waste of time printing it, that’s the picture of the semi trailer that fell through the ice and is frozen in place.

I mean, what’s a pack of whollies hanging from the roof on what looks like seat belts, got to do with 4x4s, any make of 4x4s.

Land Rover has never really been in the real world when it comes to advertising their products but this time, I think they have completely lost the plot.

Cheers and just my 2 cents worth.

[stevo68]

Havent received the latest one, but previous ones have me thinking the same, its more like a fashion art deco magazine, than a magazine about 4WD's, Im yet to get excited by one of them yet..........also my 3 cents worth

Regards

Stevo

[Outlaw]

Hmmm haven't seen them but wouldnt mind taking a look at the next meeting please.

[Ace]

how do you get one? Do you have to have bought a new vehicle within so long or something cause i havent seen nor heard of it.

[spudboy]

I've never seen the magazine, but if it's anything like a couple of the other european brands I get sent, it is all about lifestyle. The car is almost irrelevant. They are selling the BRAND.

So when you think of Land Rover, you'll associate it with opera or ocean racing or visiting a winery or whatever else they run articles on in the magazine.

[Quiggers]

Land Rovers advertising campaign running in "The Good Weekend" (Sydney Morning Herald Saturdays) would turn me away from buying the D3 they're trying to get readers to buy.

The three double page ads (I've seen thus far) also look fake, a bit too much photoshopping, and very twee in approach.

The ads say to me, drive a D3 and you're a complete tosser.

Sad, such a good Landy, but relegated by advertising to that of a Tarago...


However I hope they heaps of D3s to the market targetted, there'll be a lot of lightly used D3s on the market in a few years, no doubt for 'the right price', judging by how well Landys depreciate...
GQ

[stevo68]

The ads say to me, drive a D3 and you're a complete tosser.

I resemble that comment , only kidding and I hope my fellow GCLROians would attest to that, hey mateys?? Just got the mag it is upstairs and yes Outlaw will bring along to next meeting...........if I remember, oh along with Masayos stuff as well ,

Regards

Stevo

[Outlaw]

actually i think Stevo resents it more than he resembles it

[jik22]

Yep, first one came through the door this morning. Just as crap as the UK equivalent, I'm afraid. Need to find out how to opt out and save a few trees....

[drivesafe]

Hi folks, just got back online. Optus’s ADSL has been down most of the day.

Thanks Josh for the DVD.

I’m yet to see it as the daughter grabbed it and loves it.

I get two copies of that ( as posted above ) tosser mag so I’ll bring one along for you.

Trust me, it won’t give you any decent ideas for your mag.

Cheers