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Originally Posted by Sleepy

Yes, could be the way. I guess, I am trying to think outside the square. (oval;))
A logo should incorporate symbols that are unique. Leaf spring is the obvious but there are other uniquely "Series" symbols.

[*]Coloured Gear Knobs (except the earlier S1's)[*]Split Screen[*]Safari Roof?

Probably lots more when you think about it. Challange is to make it simple, easy to understand, unique etc.

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The three uprights for the "w" could be made with the 3 sticks & knobs. The remaing arms forming the "w" could be faded out slightly to emphasise the gearsticks.

A nice bar-tread for the "o".